Omnichannel was thrust back into the limelight at the tail-end of a crazy year. Why? Because digital is becoming the world's de facto medium for working, socializing, shopping—and engaging with both local businesses and national brands. But what is omnichannel? What isn't omnichannel? And have we finally found a topic that Dan finds exciting rather than frustrating? Listen in as Jenna takes the wheel for a whistle-stop tour through: Omnichannel vs. multichannel Omnichannel =/= attribution analysis Dan's delightful bathroom reno Step one: Organizational change Who owns the customer record? "Teach them to yearn for the vast and endless sea" Last, best experiences

LINKS: DAC: "https://www.dacgroup.com/blog/googles-local-omnichannel-takeover-and-what-it-means-for-your-paid-ads/?utm_medium=social&utm_source=podcastdescription&utm_campaign=insidethefunnel&utm_content=episode-004&utm_term=podcast (Google's Local Omnichannel Takeover and What it Means for Your Paid Ads)" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org