In this episode, we talk with Scott Smith, an entrepreneur, creator, and former top 40 DJ who's an expert in converting free listeners to a paid podcast. He is the Chief Motivating Officer of Motivation to Move, a self-help podcast that provides daily 9-minute coaching on the mindset and habits that create happiness, success, and the life you desire. Launched in 2006 Scott's show Daily Boost has received over 47 million total downloads. His paid product, Daily Boost Premium, provides even more value for his most engaged listeners. We talked about: Converting free listeners to paid members through special offers Marketing funnels to drive listeners into an email list Getting $88,000 in 20 minutes How Scott grew to 47 million total downloads in his podcast
Subscribe to Supercasters Premium for FREE to get bonus content with every episode: http://premium.supercast.com/ (premium.supercast.com) (it’s free, takes 2 mins, no special apps to download). For this episode, the AMA in Supercasters Premium focuses on Scott's tips on retaining paid customers, the Skyscraper technique for podcasters, and podcast SEO.
If you enjoy the podcast, we’d be honored if you could leave a short review on Apple Podcasts/iTunes. Help your fellow podcaster find us! Follow Supercast: http://twitter.com/supercast (@supercast) Follow Jason: http://twitter.com/jsewhoy (@jsewhoy) Timestamps1:46 How Scott Smith went from freelance to podcasting 3:40 Getting listeners in 2005 5:55 Jumping from broadcast to podcast, and personality 8:00 Going deep: Scott's membership site 9:28 Launching in 2006, and the terminal diagnosis 11:08 The motivation to start again 13:34 Podcasts are intimate and about the listener 14:52 "If you're gonna overtake the island, burn the ship" 17:34 Growing memberships: you don't need a ton of listeners to make money 19:31 How to get people to pay you through special offers 21:45 The psychology behind a product vs. membership 23:23 Cancel rate vs. sales rate for memberships 24:32 Learning Scott's marketing funnels for his podcast 28:11 Driving 1800 opt ins a month through other parts of the funnel 29:44 Advanced segmenting and other techniques 32:57 The evolution of Scott Smith's products through themes 35:41 Getting $88,000 in 20 minutes 38:21 Planning out 10,000 episodes' worth of content 41:43 Reacting to audience rotation 42:56 Building automations as a solo podcaster 45:12 How Supercast helps with Scott Smith's membership program 46:54 If Scott were to start over
Linkshttps://motivationtomove.com/ (Motivation to Move)
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