In this episode, Co-Founder of Double Up and Supercast Aidan Hornsby interviews David Perell on building an audience through Twitter and the impact of writing online. David Perell is a prolific writer, investor, and founder of Write of Passage, an intensive online writing course to accelerate your career. As host of the North Star Podcast, he interviews successful people such as Neil deGrasse Tyson, Jason Fried, and Ryan Holiday on what drives them. We talked about: The impact of building an audience How David’s twitter account is more valuable than his college diploma The business school of the future How podcasts open David’s mind up to new ideas Creating a Personal Monopoly
Subscribe to Supercasters Premium for FREE to get bonus content with every episode: http://premium.supercast.com (premium.supercast.com) (it’s free, takes 2 mins, no special apps to download). For this episode, our bonus section includes David talking through his https://twtext.com/article/1264712805174870016 (flywheel business model), which neatly illustrates how his writing, tweeting, podcasting, teaching, and investing all come together and build on each other for compounding effect.
If you enjoy the podcast, we’d be honored if you could leave a short review on Apple Podcasts/iTunes. Help your fellow podcaster find us! Follow Supercast: http://twitter.com/supercast (@supercast) Follow Jason: http://twitter.com/jsewhoy (@jsewhoy) Timestamps 2:08 From television anchor to writer: David Perell's story 3:42 Writing is the new networking 6:07 Playing with and communicating interesting ideas 6:54 Starting the North Star Podcast 9:37 "My audience is the single most valuable thing in my life" 10:58 Download numbers are not the quality and size of your audience 12:14 The unlimited competition for somebody's attention online 14:47 Starting out on Twitter, and social media feeds 16:08 Twitter is a filter for people who resonate with you 17:07 Conversations tear down the mazes of our internal psychology 19:22 How podcasts open David's mind up to new ideas 20:57 Each medium has a bias 22:52 Why we should give lots of free stuff away 25:51 Personal Monopoly and intersecting ideas through writing 29:17 Testing business models and writing with passion 30:27 Being the center of attention paralyzes us 32:28 The power of writing pseudonymously 34:52 Audience building is a game of compounding 37:45 How David Perell became successful on Twitter 39:24 Focusing on email, podcasting is a black box 40:29 Podcasts are an opportunity for trust 42:51 Podcasts coincide the most with ordinary life 45:15 Building the business school of the future 46:46 Building audience-first products
Premium Timestamps 0:49 David Perell's Flywheel business model 3:22 The difference between open and closed social platforms 6:02 YouTube is the second largest search engine in the world 8:42 The book as a business card, and a subscription podcast 12:50 David Perell's tips on building your audience
Links https://www.perell.com (David Perell's Website) https://twitter.com/david_perell (David's Twitter) https://writeofpassage.school (Write of Passage)
Credits Supercasters is a https://kellykelly.ca/ (Kelly&Kelly) production. The show was created by Supercast, the easiest way to add a paid membership to your show. Get paid to podcast at https://www.supercast.com/ (supercast.com).