How do you come up with new ideas to monetize data assets? My guest is the one and only Doug Laney who just published a new book called Data Juice: 101 stories of how organizations are squeezing value from available data assets. Signup to win a free copy at http://discoveringdata.com/juice (discoveringdata.com/juice). You can follow Doug Laney on https://www.linkedin.com/in/douglaney (LinkedIn). Episode page https://www.discoveringdata.com/podcast/episode-047 (https://www.discoveringdata.com/podcast/episode-047) For Brands Do you want to showcase your thought leadership with great content and build trust with a global audience of data leaders? We publish conversations with industry leaders to help practitioners create more business outcomes. Explore all the ways to tell your data story here https://www.discoveringdata.com/brands (https://www.discoveringdata.com/brands). For sponsors Want to help educate the next generation of data leaders? As a sponsor, you get to hang out with the very in the industry. Want to see if you are a match? Apply now: https://www.discoveringdata.com/sponsors (https://www.discoveringdata.com/sponsors) For Guests Do you enjoy educating an audience? Do you want to help data leaders build indispensable data products? That's awesome! Great episodes start with a clear transformation. Pitch your idea at https://www.discoveringdata.com/guest (https://www.discoveringdata.com/guest). 💬 Feedback, ideas, and reviews Want to help me stir the direction of this show? Want to see this show grow? Get in touch privately or leave me a review with one of the forms at http://discoveringdata.com/review (discoveringdata.com/review).