By asking yourself one simple question, you can supercharge your creativity. And come up with more original ideas, no matter how mundane a product or brand might seem.

It's called the What If? exercise and it's ridiculously easy.

In this episode, I explain what it is, how it works and give you 10 versions of the question that you can turn into new ideas.

I hope you find the lesson useful. Don't forget to post a review to let me know what you think.

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