No, it's not a football term. It may be time to write a whole new chapter in your crisis emergency playbook with the emerging AI technology and deepfakes that could put your company, and your reputation, in peril. The boys talk to Josh Weiss, president of 10to1 PR, about this emerging concern, and what to do about it.

PERC, the Propane Education & Research Council at www.propane.com

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