Contacts to Contracts

In this week's episode, John and Bryan are joined by Stephanie Alfonso of Elm Street Technology, in the first of another 2-part episode series. Stephanie begins by telling us about the company and shares the different marketing techniques that Elm Street offers primarily geared toward social media.

Stephanie is a National Business Development Consultant for Elm Street Technology where she travels around the country to different MLSs and associations to train different marketing strategies for agents. She tells us that their focus is to bring solutions to agents, brokers, and lenders to establish relationship-building businesses. They help create websites, social media content, blogs, and much more.

Stephanie tells us that Elm Street is 100% educational and when she holds workshops or classes if people realize the information is valuable but don't have the time to put it into practice, that is when you can hire her to leverage your business.

Later in the episode, Bryan asks Stephanie to give us a few tips and tricks for social media and the number one tip she gives us is to make sure everything we post is self-branded, she goes on to explain this concept in depth before finally encouraging mortgage professionals to post in the 80/20 rule. 80% of your content should be adding value to your audience, and 20% should be business-related information. Most people that follow you are not interested in real estate right now, but when they are ready, you will be at the top of their minds.

You can reach Stephanie at her email here, or at Elmstreet.com

Your co-hosts are Bryan Lovell, National Director of Business Growth at VanDyk Mortgage, and John Jones, Florida Regional Manager at VanDyk Mortgage. Bringing you the latest insights into the home industry! This Podcast is for Brokers, Lenders, Realtors, Clients, and those who want to create homebuying success.

Check us out on social media:

• Facebook: www.facebook.com/Contacts2Contracts • Website: ctcpodcast.co

Bryan Lovell: • Personal Facebook: www.facebook.com/bryan.lovell.56 • Linkedin: www.linkedin.com/in/bryanlovellteam

John Jones: • Personal Facebook: www.facebook.com/johnjonescb • Linkedin: www.linkedin.com/in/johnjonesvandykmortgage/

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