Contacts to Contracts

In this week's episode, John and Bryan are joined by Stephanie Alfonso of Elm Street Technology, in the second part of our two-part series. In this episode, Stephanie shares how to ensure your social platforms are producing lead-generating content as well as how often you should be posting.

One of the main things to look at with your social media content is how are you posting it. Stephanie tells us that it must be done as an optimized post so that your traffic links back to you. Her goal is to ensure agents are receiving a gated marketing experience to keep everyone under the same umbrella of your business.

Creating an audience is a job in itself and with the help of Stephanie and Elm Street, they create automation for agents and put them on weekly blog articles posting on their behalf whenever they experience success. Stephanie recommends that an agent's content should be posted 2-3 times a week. "You want to remain consistent, not constant."

Bryan asks Stephanie how relative twitter is in terms of a business tool, or as a lead generation tool and she responds by letting us know that the number one demographic on Twitter is a millennial. You need to put your business in front of them and consider the amount of exposure you could be receiving to the first-time homebuyer through that platform.

Another platform Stephanie recommends utilizing is LinkedIn. This is the number one agent-to-agent referral platform and can help you grow your business all over the country. Agents in Florida should be connected to agents up north because of how many people move down south. "Work smarter, not harder" suggests Stephanie.

You can reach Stephanie at her email here, or at Elmstreet.com

Your co-hosts are Bryan Lovell, National Director of Business Growth at VanDyk Mortgage, and John Jones, Florida Regional Manager at VanDyk Mortgage. Bringing you the latest insights into the home industry! This Podcast is for Brokers, Lenders, Realtors, Clients, and those who want to create homebuying success.

Check us out on social media:

• Facebook: www.facebook.com/Contacts2Contracts

• Website: ctcpodcast.co

Bryan Lovell:

• Personal Facebook: www.facebook.com/bryan.lovell.56

• Linkedin: www.linkedin.com/in/bryanlovellteam

John Jones:

• Personal Facebook: www.facebook.com/johnjonescb

• Linkedin: www.linkedin.com/in/johnjonesvandykmortgage/

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