How do you make the case for coaching in your organization? Many organizations feel uncomfortable investing significant sums in coaching services because the coaching relationship is private, and they don’t get to see or understand how their money is being spent. Others want to know all about what’s happening in the coaching relationship so they can assess what value is being derived – often placing inappropriate demands on the coach. Some regard coaching as a perk of the job and budget for it much as they do annual bonuses. In this paper we explore the quest for ROI through five different systemic lenses in service of provoking new ways of thinking about value and change.