Baddý Sonja Breidert is the CEO and co-founder of the European digital agency 1xINTERNET as well as a board member of the Drupal Association.
In this episode, we talk about content strategy and its role in digital strategy. We start with why a content strategy is so crucial at a time when content reigns, then we cover the key prerequisites for devising a content strategy, its value for businesses and its changing nature in an omnichannel, post-Covid digital reality. Baddý illustrates her points with some great practical examples and introduces tools that they frequently leverage at 1xINTERNET, such as content templates.
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