Non-technical business owners can find it a struggle to engage with technical providers and translate their requirements into something that the provider can get to grips with.

Equally, it has to be said that a small minority of providers will not be interested in engaging in a conversation about your business, but will simply want to sell you their solution, whether it is suitable or not.

The solution is to partner with someone who can help identify and translate that requirement - firstly, for you and your business but secondly for potential providers.