Shownotes:  It is phenomenal to meet with women who refuse to conform to stereotypes, are not averse to risks and are very confident of the space they occupy (or seek to occupy).  As a Black, Arab, female founder of an ESG Consultancy Communique Gihan wants to use her skills to work on what she is passionate about, challenging stereotypes is not why she does what she does. Was it necessary or important to mention her race/ethnicity instead of just talking about her expertise? Yes it is…..because people from diverse backgrounds are still not recognised for their capabilities but are more likely to be rejected for what they look like or sound like. It is widely recognised that ‘racism’ is an ESG problem but the bigger problem is that there is very little diversity amongst the ESG fraternity - the people who advise on ESG (Technical or communications). So, It is great to see Gihan carve out her own space as an ESG evangelist.  In the episode of The Elephant in the Room podcast we spoke about her journey to ESG, the meaning of S in ESG, the importance of ESG for business, why stakeholders should ask for it, triple top line, social impact, skills for communicators and the people who inspire her.  Memorable Passages from the Podcast:  👉🏾 Thank you, Sudha for having me. What a pleasure. I've been such a fan of your podcast so it is surreal that I'm in it right now. So thank you. 👉🏾 So hi everyone, I'm Gihan and I'm originally from Sudan, however, I am based in the UK at the moment. If I am to introduce myself from a human point of view, I am known amongst my friends and peers to be very curious, very bold and very, how do I say it......? Courageous, if that makes sense. I am a risk taker by nature and I am not scared of trying new things. Other than known for these three traits, I am also the founder and CEO of a consultancy called CommUnique. We are an environmental, social and governance, in other words, ESG consultancy. We specialise in ESG communications and ESG business model reshaping. 👉🏾 Our job and our purpose, if you may, is to help you all, who wants to navigate the world of ESG, which is going to be the new reality to help you to do it in a very easy way, and a very simple way, but that would result in the most impactful way as well.  👉🏾 Okay, before I say anything about the, why did I do that, I will tell you more about, when did I do that? How about that? Let's start with that. So yes you're absolutely correct. I do have 20 years under my belt when it comes to marketing and internal communications roles. In the majority of the roles, I was always the lead in the department in doing all of these change projects, whether it was with HSBC, Barclays, BP, for example, Phillip Morris, the WHO and the list goes on. 👉🏾 But then when the pandemic hit, I was angry I got really angry. Angry with myself, angry with my peers and angry with the society that I'm living in the UK and the employers as well. The reason I was angry is because… so as I said, I am from Sudan and I am married to someone whose job requires us to leave the UK every three years and then come back to it. 👉🏾 So it was extremely difficult to find roles when I came back to the UK, despite the fact that I've always worked in multi global organisations when I was abroad. But the UK employers just didn't see it as a positive move and instead they couldn't put me in a box, so I was never able to be placed in a box. 👉🏾 So when COVID hit, I faced the same problem. Employers wanted to put me in the box, but they didn't know how. I have a marketing background with PR work involved and internal communication. So they didn't know which box they should put me in. So that made me super angry. The other thing as well, is the beauty of the UK is that it has the most intelligent communication professionals you will find the world, it's a small community. And if you disappear from the community for a couple of years,...