Jeffrey Gitomer describes himself as a salesman, a dad, and a college dropout. But he is so much more — the author of 15 books, which have all reached #1 on Amazon, a successful speaker, and a talented coach and leader in teaching sales and marketing strategies. Jeffrey said his objective in life is to help others, establish long-term relationships, and to have fun every day. He is with me on this episode to talk about his latest book, Go Live! Turn Virtual Connections into Paying Customers.

**PLAYER CODE GOES HERE UNDER 1ST PARAGRAPHS*****

You will want to hear this episode if you are interested in... * Jeffrey’s definition of value attraction and why you need it. [10:50] * Jeffrey’s main takeaways from doing FB Live for over 250 days in a row. [18:34] * What it takes to create a bond with your audience. [26:41] * Tips for getting comfortable with using video. [27:40] * The wonders of Zoom. [29:34] * The value of consistency in sales. [32:30]

Resources & People Mentioned * Go Live! Turn Virtual Connections into Paying Customers by Jeffrey Gitomer * Hippo Video * Anyvoo * Think & Grow Rich by Napoleon Hill * Atlas Shrugged by Ayn Rand * Outliers by Malcolm Gladwell

Connect with Jeffrey Gitomer * Gitomer.com * Follow on Twitter * Follow on LinkedIn * Follow on Facebook * Follow on Instagram * Follow on YouTube * Jeffrey’s Sell or Die Podcast

Connect With Anthony Iannarino * https://thesalesblog.com * Follow on Twitter * Follow on Linkedin * Follow on Facebook

Subscribe to The Anthony Iannarino Show onApple Podcasts OR Spotify