Electronic giving in 2020 only accounted for 13% of charitable fundraising.

Old-fashioned print mail can be the most potent channel for bringing donations to any nonprofit.

By far, direct mail is still the most popular way to reach donors. 

• It is a physical and tangible way to reach out
• It provides another touch point from you to your donor
• It builds lifetime value (LTV)
• 67% of Americans say that they prefer printed materials over digital ones
• 55% trust print marketing over any other advertising method
• Haptics - the touch and feel of paper - provides a deeper understanding and engagement
• Paper appeals engage viewers longer than digital ones
• The majority of individual donations in the US come from direct mail
• Donors believe print collateral is better at telling a touching story
• Donors believe print collateral is better at conveying facts

A winning strategy for fundraising includes both electronic AND printed collateral.

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