Marketing consists of everything that you do to create awareness of your business. Your marketing affects your lead generation, it affects your sales conversations, and it absolutely affects your income. My guest today is Patrick McGovern, Director Sales and Marketing at Ascedia, and host of the Over a Pint Podcast. Join us as we discuss how you can have easier sales conversations through content marketing, how the Covid-19 lockdowns affected our awareness of other humans outside of places like school or the office, and the balancing act involved in deciding if something truly is not working or if you simply have not tried it long enough. 

Guest Resources

https://www.linkedin.com/in/pmcgovern1

https://podcasts.apple.com/us/podcast/over-a-pint-marketing-podcast/id1535335449

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