Dear Strategy: Recent Episodes
Bob Caporale | Strategy Generation Company
Are you a product manager or business leader who has questions about how to develop and implement successful business strategies? If so, then you’ve come to the right place! Dear Strategy is an award-winning blog and podcast that is dedicated to providing education and advice on the subjects of product and business strategy. Brought to you by the experts at Strategy Generation Company, each episode features user-submitted questions and real-life business stories that are analyzed, explained, and turned into practical, real-world advice that you can take back and use directly on the job!
Be sure to visit us at dearstrategy.net for more great content, including a full blog post that goes along with every episode!
On this episode of Dear Strategy, Bob talks about the definition of an “industry” vs. a “market” and discusses how you can evolve a PESTEL analysis to be more focused on the trends that affect the industry that your company is a part of.
If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.
On this episode of Dear Strategy, Bob talks about setting realistic objectives for your strategy and how you can validate your growth objectives using the 3 components of market, share, and price.
If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.
On this episode of Dear Strategy, Bob talks about the original 4 P’s of Marketing, and why consultants shouldn’t necessarily mess with frameworks that are already working!
If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.
On this episode of Dear Strategy, Bob talks about the importance of understanding how your product interconnects with and depends upon other products that may be outside of your control, and why this all needs to be accounted for within the context of your product and portfolio strategies.
If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.
On this episode of Dear Strategy, Bob takes on the controversial topic of our ever-expanding tipping culture and talks about why it might not be the best strategy for businesses to embrace.
If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.
On this episode of Dear Strategy, Bob expands upon his 2nd golden rule of small business success, which is to never make your customers feel like they’re a burden. Tune in to discover why and when businesses are likely to fall into this trap, and how to ensure that it never happens again!
If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.
On this episode of Dear Strategy, Bob expands upon his 2 golden rules of small business success, starting with Rule #1. Tune in to hear tips on when, how, and why diligent follow-up should be practiced within your business.
If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.
On this episode of Dear Strategy, Bob gives us his two golden rules for small business success: 1) Practicing diligent follow-up, and 2) Never treat your customers like they are a burden.
If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.
On this episode of Dear Strategy, Bob responds to the idea that “all bets are off” when you begin executing your strategy.
If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.
On this episode of Dear Strategy, we discuss the definition of “value” in relation to developing strategic value propositions and implementing value-based pricing.
If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.
On this episode of Dear Strategy, we talk about the different methods that can be used for gathering the Voice of the Customer (VOC) and provide a structure for organizing those methods to optimize your customer insights.
If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.
On this episode of Dear Strategy, we talk about how so many companies are embracing Artificial Intelligence (AI) and whether it’s really such a good strategy to have your system run your company!
If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.
On this episode of Dear Strategy, we talk about how so many college graduates are ill-prepared by their educational institutions to enter the workforce – and how colleges should be paying more attention to this before somebody else does!
If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.
On this episode of Dear Strategy, we talk about some of the natural parallels between military strategy and business strategy and explore whether that analogy still works within a more modern business landscape.
If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.
On this episode of Dear Strategy, we talk about how political strategy correlates with product and business strategy, and why that can create a dangerous environment under the wrong circumstances. But don’t worry – despite the topic, no sides were taken during the recording of this podcast!
If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.
On this episode of Dear Strategy, we talk about our new strategy framework, the latest direction for our podcast, and how strategic planning really works – especially in the face of unexpected events.
If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.
On this episode of Dear Strategy, we talk about the process of customer segmentation – discussing how it is defined, what it is used for, and how you can perform segmentation for your own strategic planning process.
Visit our Blog to read the full post that goes along with this episode.
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If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.
On this episode of Dear Strategy, we talk about the concept of “strategic arrogance” – describing what it is, why it can be so dangerous, and how you can keep it out of your own strategic process.
Visit our Blog to read the full post that goes along with this episode.
Subscribe to Our Mailing List to stay up to date on all the latest episodes.
If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.
On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony.
Key Takeaways:
- A product strategy and a go-to-market plan are two distinctly different, yet very much coordinated planning tools.
- A go-to-market plan is a dynamic and continuous plan that exists throughout a product’s entire lifecycle and not just at product launch.
- Your product strategy should provide direction on your product’s over-arching business goals and initiatives, whereas your go-to-market plan should provide more specific details on your product’s target customers, value proposition, positioning, and marketing mix (product, price, promotion, and placement) roadmaps.
Visit Our Blog to read the full post that goes along with this episode.
Subscribe to Our Mailing List to stay up to date on all the latest episodes.
If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.
On this episode of Dear Strategy, we talk about how you can align your product strategy to your corporate strategy, and why it’s so important to alert your company’s leaders when that alignment doesn’t quite exist.
Key Takeaways:
- If you are a corporate leader, make sure that your corporate strategy exists and is clearly communicated.
- If you are a product manager or business unit leader, make sure that you have a firm understanding of what your corporate strategy really is.
- Be open to having honest discussions about whether your product-level goals and strategies are truly aligned with the values that your company claims to embrace.
Visit Our Blog to read the full post that goes along with this episode.
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If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.
On this episode of Dear Strategy, we answer the following question…
Dear Strategy:
“What is the single most important common element that you see in successful strategy executions?”
We also share a very special announcement, related to this question, about the future strategy of our show!
Visit our Blog to read the full post that goes along with this episode.
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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com
On this episode of Dear Strategy, we talk about the true value proposition of college. Given the outrageous prices, coupled with the fact that many students aren’t coming out of college with all the tools they need to be successful in their chosen fields of study, it’s hard to see how there is any real value proposition left here at all. And, yet, people keep paying. So what’s really going on here? We’ll talk it all through, from a strategic standpoint of course!
Visit our Blog to read the full post that goes along with this episode.
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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com
On this episode of Dear Strategy, we answer the following question…
Dear Strategy:
“Is there a way to test your strategy prior to implementation?”
Visit our Blog to read the full post that goes along with this episode.
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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com
On this episode of Dear Strategy, we analyze the practice of offering the same basic product across several different brands – especially when some of those brands are positioned as premium and some are – well – not! Is this a good strategy for companies to take, or is it something that will eventually backfire on them?
Visit our Blog to read the full post that goes along with this episode.
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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com
On this episode of Dear Strategy, we answer the following question…
Dear Strategy:
“How can we measure the success of our strategy using some KPI other than orders? How do we learn from our failures?”
Visit our Blog to read the full post that goes along with this episode.
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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com
On this episode of Dear Strategy, we analyze the practice of turning almost everything into a subscription! We’ll talk about when this model works, when it doesn’t, and what the future looks like if companies keep trying to move their customers in this direction.
Visit our Blog to read the full post that goes along with this episode.
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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com
On this episode of Dear Strategy, we answer the following question…
Dear Strategy:
“How do you manage the lifecycle of mature products in resistive markets?”
Visit our Blog to read the full post that goes along with this episode.
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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com
On this episode of Dear Strategy, we analyze the practice of charging as much for the ink jet cartridges as for the printer itself. It’s called “captive pricing” and, just as the name implies it’s a strategy that’s not exactly designed with the customer in mind! We’ll talk about why this model exists and whether it’s actually a good strategy for companies to take over the long-term.
Visit our Blog to read the full post that goes along with this episode.
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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com
On this episode of Dear Strategy, we answer the following question…
Dear Strategy:
“What are the most important traps and/or disruptions to implementing a strategy?”
Visit our Blog to read the full post that goes along with this episode.
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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com
On this episode of Dear Strategy, we analyze the practice of companies offering introductory pricing and we talk about what happens when those introductory pricing periods end. Companies have been doing this for ages, but there’s a right way to do it, and (at least from a customer’s perspective) a far less right way to do it. We’ll talk about some of the pros and cons of each.
Visit our Blog to read the full post that goes along with this episode.
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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com
On this episode of Dear Strategy, we answer the following question…
Dear Strategy:
“What is the next step once you have a strategy?”
Visit our Blog to read the full post that goes along with this episode.
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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com
On this episode of Dear Strategy, we analyze the practice of retailers offering so many coupons that their discounted prices pretty much become their standard prices. And we talk about how customers feel when everyone else has coupons but them!
Visit our Blog to read the full post that goes along with this episode.
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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com
On this episode of Dear Strategy, we answer the following question…
Dear Strategy:
“We are a small company and have trouble finding the resources to execute on tactics. What should we do?”
Visit our Blog to read the full post that goes along with this episode.
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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com
On this episode of Dear Strategy, we analyze how customers feel about products that fail outside of their standard warranty periods but long before their normal expected lives. Is it a smart strategy for companies to stick to those 1-year warranties, or should they be exploring a different approach that focuses on long-term customer loyalty over short-term cost avoidance?
Visit our Blog to read the full post that goes along with this episode.
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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com
On this episode of Dear Strategy, we answer the following question…
Dear Strategy:
“How do you balance the creation of a long-term strategic plan with the resources needed to execute it?”
Visit our Blog to read the full post that goes along with this episode.
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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com
On this episode of Dear Strategy, we analyze the story of a poorly designed refrigerator that lasted around 5 years before it finally bit the dust. And, of course, the warranty didn’t cover it. With more and more technologies being incorporated into just about every product we own, is this the new norm that we should be expecting from our previously long-life products?
Visit our Blog to read the full post that goes along with this episode.
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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com
On this episode of Dear Strategy, we answer the following question…
Dear Strategy:
“What are the key elements to have in a successful strategy for a non-core product? And what things should we avoid?”
Visit our Blog to read the full post that goes along with this episode.
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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com
On this episode of Dear Strategy, we analyze an airline story involving a cancelled flight, a premium seat, and a not so premium re-booking experience. It’s fairly well known that flying isn't always the most customer-centric experience. But now, more than ever, airlines may need to start re-thinking their strategies – especially with respect to how they’ve been treating their customers.
Visit our Blog to read the full post that goes along with this episode.
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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com
On this episode of Dear Strategy, we answer the following question…
Dear Strategy:
“I come from a business that sells products. How do we develop a strategy that moves us into being a more solutions-oriented business?”
Visit our Blog to read the full post that goes along with this episode.
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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com
On this episode of Dear Strategy, we analyze the stories of two failed ventures – Theranos and the Fyre Festival. Both of these stories started with big dreams and ended in scandal. So how can leaders tell when their own lofty goals are actually bordering on becoming lofty lies? And what should they do about it?
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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com
On this special episode of Dear Strategy, we talk about why long-term planning becomes more important than ever during times of crisis. When unexpected events happen, many companies may actually be deterred from thinking about the future because everything in the present seems so uncertain. But companies that take the time to think past a crisis may just find themselves with a competitive advantage on the other side of the horizon.
Visit our Blog to read the full post that goes along with this episode.
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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com
On this episode of Dear Strategy, we answer the following question…
Dear Strategy:
“How do I present my strategy to a leader who has a VERY short attention span?”
Visit our Blog to read the full post that goes along with this episode.
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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com
On this episode of Dear Strategy, we analyze a story about a company that launched a product through a crowdfunding site but didn’t ultimately deliver the product that they originally promised. Find out when crowdfunding works and when it doesn’t, as we explore this growing trend in product marketing.
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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com
On this episode of Dear Strategy, we answer the following question…
Dear Strategy:
“Which one comes first – market size or product capabilities that match the market?”
Visit our Blog to read the full post that goes along with this episode.
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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com
On this episode of Dear Strategy, we analyze a story about trying to use a coupon at a retail store, only to find out that certain brands have been excluded. What is this practice all about and why does it seem to be trending toward becoming the new norm?
Visit our Blog to read the full post that goes along with this episode.
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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com
On this episode of Dear Strategy, we answer the following question…
Dear Strategy:
“Thank you for the 5-part series that explained TAM/SAM/SOM back in April. Once I've decided what those are for my company, how do I then figure out how big any of those are in terms of revenue? What sources might I go to in order to figure out how big my market is?”
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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com
On this episode of Dear Strategy, we analyze a story about a retailer that decided to lift its standard price matching policies during the week of Black Friday. On the surface, it seems like this would be a good financial move. But is it worth upsetting some of your most loyal customers just to make a few extra bucks during this important time of year?
Visit our Blog to read the full post that goes along with this episode.
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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com
On this episode of Dear Strategy, we answer the following question…
Dear Strategy:"What is your strategy beyond Episode 100?"**
Visit our Blog to read the full post that goes along with this episode.
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If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com
This week's question is...
Dear Strategy:
“What is a strategy?”
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This week's question is...
Dear Strategy:
“How do I better assess what should be the trigger level for reviewing and potentially updating my strategy?"
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This week's question is...
Dear Strategy:
“What is the difference between a product-based organization and a market-based organization, and how does that translate into product and marketing strategies?”
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This week's questions are...
Dear Strategy:
“What is the best way to get continued buy-in for my strategy and ensure the organization remembers and ties their work back to the strategy?”
AND
“What are some methods to gain buy-in from the bottom-level up in an organization that is not structured as a product/service organization?”
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This week's question is...
Dear Strategy:
“How do you build a strategy that all levels of an organization can participate in and support – making sure to communicate the ‘why’ and not just the ‘what’?”
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This week's question is...
Dear Strategy:
“How do we best handle having the Engineering and Innovation groups working in different locations than the Manufacturing groups? (i.e. How do we manage the long-term strategy for Manufacturing and Engineering in two different locations?)”
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This week's question is...
Dear Strategy:
“What is the appropriate measure for the value of a project or product? Raw sales? Profit contribution? Something else?”
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This week's question is...
Dear Strategy:
“How do you make sure there is an effective inter-working between different levels in a dynamic strategy evolution?”
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This week's question is...
Dear Strategy:
“What are some product strategy pitfalls to avoid?”
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This week's question is...
Dear Strategy:
“How do I align my product strategy and product roadmap with our technology roadmap, in the face of a strong engineering organization?”
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This week's question is...
Dear Strategy:
“In a rapidly changing marketplace, how should teams balance the need to support the core business and the need to tackle innovation? What tactical steps can allow an organization to succeed at both without segregating people into separate teams?”
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This week's question is...
Dear Strategy:
“How do I turn a disruptive threat into an opportunity – with a focus on turning the mindset of the company around from arrogance and defensiveness to embracing and taking action?”
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This week's questions are...
Dear Strategy:
“Who decides the strategy, and should it be confidential?”
AND
“Should strategy start at the ‘top’ or be a product management-level decision?”
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This week's question is...
Dear Strategy:
“Why do I need strategy training?”
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This week's question is...
Dear Strategy:
“I have a product that uniquely meets the needs of a large target market, but I can’t seem to reach them. What should I do?”
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This week, host Bob Caporale takes you through Part 5 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019.
In this episode, we explore the concept of market team cards and talk about how, along with customer personas, this tool can be used to understand the drivers, issues, and needs of broader market segments.
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This week, host Bob Caporale takes you through Part 4 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019.
In this episode, we explore the concept of customer personas and how they can be used to help you truly understand your target market segments
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This week, host Bob Caporale takes you through Part 3 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019.
In this episode, we explore the concept of customer segmentation and how it can be used to help you narrow down your Total Addressable Market into only those segments that you truly want to target.
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This week, host Bob Caporale takes you through Part 2 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019.
In this episode, we explore why it is so important to build a product for your audience rather than the other way around.
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This week, host Bob Caporale takes you through Part 1 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019.
In this episode, we explore why it is so important to build a product for your audience rather than the other way around.
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This week's question is...
Dear Strategy:
“Is 5 years a relevant time frame for your strategy when market trends and industries are uncertain in a volatile market?”
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This week's question is...
Dear Strategy:
“You could have the best strategy, but what are some best practices to implement it effectively?”
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This week's question is...
Dear Strategy:
“How do you build programs, projects, and, ultimately, products out of a strategy once it’s been established and accepted? How does it look from a complete, holistic lifecycle?"
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This week's question is...
Dear Strategy:
“How do you figure out a portfolio investment strategy for a product that is a delighter but doesn’t bring in money on its own?”
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This week's question is...
Dear Strategy:
“How do you communicate new features to users in a fast, Agile release cadence?”
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This week's question is...
Dear Strategy:
“How do you communicate strategy to the rest of the organization with a small and newly formed team on a previously languishing product?”
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This week's question is...
Dear Strategy:
“How do I best operationalize the ‘Jobs To Be Done’ framework in my everyday strategy work?”
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This week's question is...
Dear Strategy:
“How do I evaluate a Product Manager to Product Marketing Manager career transition?”
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This week's question is...
Dear Strategy:
“How do I evaluate a job opportunity that moves me from SaaS products to on-premises products but is one of the CEO’s initiatives?”
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This week's question is...
Dear Strategy:
“How do I evaluate product management job opportunities between large but worse performing products vs. small but not yet proven products?”
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This week's question is...
Dear Strategy:
“How do you work/interact with your customers so you can get ahead of their needs and bring about the desired results?”
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This week's question is...
Dear Strategy:
“When studying a competitor, how do you really determine the use case for their product?”
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This week's question is...
Dear Strategy:
“To what degree should an organization involve the entire workforce and employees in the development and execution of its strategy?”
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This week's question is...
Dear Strategy:
“What are the strategies, tactics, and operations for product managers”
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This week's question is...
Dear Strategy:
“What are the strategies to help drive consumer needs into product benefits to go to market faster?”
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This week's question is...
Dear Strategy:
“What are the strategies that a Tech Product Manager can use to predict competitive movements, innovations, and/or changes in business strategy?”
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This week's question is...
Dear Strategy:
“How do you prioritize the needs of the customer versus business needs to develop a business strategy?”
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This week's question is...
Dear Strategy:
“How do you sort out the specific features of product requirements from tons of information gathered from market insights, customer, industry, competitors, etc.?”
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This week's question is...
Dear Strategy:
“How do you convince management teams to take a risk instead of staying with a strategy they are comfortable with?”
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This week's question is...
Dear Strategy:
“Can you give me an example of a really great or a really bad strategy?”
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This week's question is...
Dear Strategy:
“Is strategic planning dead?”
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This week's question is...
Dear Strategy:
“Do startups or small businesses really have the time to develop formal strategies like you talk about on the show? What do you suggest for those types of companies?”
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This week's question is...
Dear Strategy:
“Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”
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This week's question is...
Dear Strategy:
“How do you know the difference between a poor strategy and a failure in execution?”
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This week's question is...
Dear Strategy:
“How realistic should a strategic target be?”
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This week's question is...
Dear Strategy:
“In a finance and numbers driven organization, how do you build a case on projects that have more qualitative benefits than specific quantitative benefits?”
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This week's question is...
Dear Strategy:
“What are the risks of being a follower to a competitor versus being a game changer?”
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This week's question is...
Dear Strategy:
“Where is the best place to start when your organization has an extremely broad corporate strategy?”
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This week's question is...
Dear Strategy:
“What is the best way to revitalize a product line that is operating in a mature or declining market?”
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On this week's episode, host Bob Caporale, announces the launch of his new company, Strategy Generation Company! Tune in to hear all about this new venture and how it will make your favorite strategy podcast that much better!
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This week's question is...
Dear Strategy:
“Why is ‘strategy’ such an uncomfortable word?”
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Hosted by Bob Caporale
This week's question is...
Dear Strategy:
“Which approach or tool should I use for defining the positioning strategy in a Red Ocean?”
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This week's question is...
Dear Strategy:
“Is there a best practice for when a new leader or CEO comes in with a new corporate strategy? How should they convey and implement that change without causing disruption – or is disruption good for this situation?”
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This week's question is...
Dear Strategy:
“Other than sales, can you talk about some best practices to develop meaningful KPIs for a specific project?”
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This week's question is...
Dear Strategy:
“What are the most important points to stress when presenting new ideas to senior management (i.e. financials, feasibility, product differentiation, etc.)?”
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This week's question is...
Dear Strategy:
“How do we identify new entrants who are on the path to entering the industry with the intent of transforming it? When does it make sense to adjust your strategy to address that new threat?”
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This week's question is...
Dear Strategy:
“How do you align on best practices to identify unmet needs?”
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This week's question is...
Dear Strategy:
“How do you balance multiple profit centers with market share and service-based dollars?”
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This week's question is...
Dear Strategy:
“How do you weave innovation into a commoditized product?”
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This week's question is...
Dear Strategy:
“What indicators will you use to let the team know we are moving closer or further away from our goal?”
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This week's question is...
Dear Strategy:
“How do you help the organization stay focused on the strategy and not become distracted?”
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This week's question is...
Dear Strategy:
“How do you decide whether to grow the market with new products or compete with old products?”
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This week's question is...
Dear Strategy:
“How do you think of product strategy when your products are non-revenue generating and at all different states of maturity?”
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This week's question is...
Dear Strategy:
“How do you get buy-in from everyone in the strategic vision for your product?”
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This week's question is...
Dear Strategy:
“What are the best practices to benchmark competition?”
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This week's question is...
Dear Strategy:
“How do you go about prioritizing and balancing long-term versus short-term goals?”
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This week's question is...
Dear Strategy:
“As a product development team, how can we best reinforce technology driven strategy?”
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This week's question is...
Dear Strategy:
“How do you know when to move into the next phase of your strategy?”
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This week's question is...
Dear Strategy:
“What metrics can we use besides P&L to drive strategy in a service business?”
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This week's question is...
Dear Strategy:
“What is your strategy to get customers to use this product?”
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This week's question is...
Dear Strategy:
“What are some best practices when developing a new product?”
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This week's question is...
Dear Strategy:
“How do you differentiate between strategic objectives, strategy, goals, and priorities?”
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This week's question is...
Dear Strategy:
“How do you align your product strategy to the broader corporate strategy?”
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This week's question is...
Dear Strategy:
“How do you align your product strategy to the broader corporate strategy?”
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This week's question is...
Dear Strategy:
“How do you take multiple channel strategies and unify them into an overall strategy? Also, what does a world class strategy look like?”
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This week's question is...
Dear Strategy:
“What is the best tool for a non-strategist product manager that needs to do a better job with their product strategies?”
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This week's question is...
Dear Strategy:
“What is the best way to determine the overall strategic direction of your prime competitor in order to leapfrog them?”
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This week's question is...
Dear Strategy:
“How can you create a harmonized team and get the best out of your team members? At times, a strategy can be solely focused on customers, profit margin, etc. and doesn’t take the internal team or employees into account.”
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This week's question is...
Dear Strategy:
“When you are fast following and budget constrained, how to you find ways to leapfrog in certain segments of your market or product areas?”
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This week's question is...
Dear Strategy:
“How can you use a strategy to say ‘no’ to features or developments?”
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This week's question is...
Dear Strategy:
“How do I know I can trust you?”
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This week's question is...
Dear Strategy:
“At what point is a solution looking for a problem and a problem looking for a solution?”
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This week's question is...
Dear Strategy:
“How do we effectively present strategic alternatives to leadership to agree on one product strategy, and then make that strategic intent flow through to market execution?”
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This week's question is...
Dear Strategy:
“What examples of established large companies can you share that have successfully undergone a product strategy transformation?”
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This week's question is...
Dear Strategy:
“How do we expedite changes necessary to develop future products within an organization that relies solely on a legacy product?”
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This week's question is...
Dear Strategy:
“How can we tell a product strategy story without getting questions on cost or other tactical issues?”
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This week's question is...
Dear Strategy:
“How do we continue to ‘know’ our customers in a future with ‘commoditized’ experiences to differentiate our products in the marketplace?”
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This week's question is...
Dear Strategy:
“How far ahead do you plan your strategy to stay competitive while also still planning for future trends?”
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This week's question is...
Dear Strategy:
“What is a product strategy and how does it link to a business strategy?”
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This week's question is...
Dear Strategy:
“How do you set yourself up for execution of a strategy?”
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This week's question is...
Dear Strategy:
“How should Product Management take new product ideas and inputs from multiple channels (Sales, Engineering, Applications Engineering, etc.) and quickly conduct a feasibility study to prioritize additional business case work?”
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This week's question is...
Dear Strategy:
“How do you remove a strong personality from the metrics of a strategic objective?”
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This week's question is...
Dear Strategy:
“What should a strategy look like? Is it a short mission statement or a long report?”
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This week's question is...
Dear Strategy:
“When defining your strategy, how do you keep from descending straight into tactics or ascending to goals?”
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This week's question is...
Dear Strategy:
“When evaluating new product opportunities, how do you decide how far outside of your ‘wheelhouse’ is too far out?”
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This week's question is...
Dear Strategy:
“Where do I start and how do I know you are the right one?”
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This week's question is...
Dear Strategy:
“What tools or metrics can you suggest to help build high confidence that one made the right choices around a new product – more specifically, if the market is changing faster than product design cycles?”
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This week's question is...
Dear Strategy:
“In a rapidly changing market, with a heavily data-driven organization, what are some recommendations to achieve a timely, adaptable strategic plan? How do you avoid analysis paralysis, but still arrive at a solid path forward?”
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This week's question is...
Dear Strategy:
“How do you make a business case for a non-revenue generating product?”
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This week's question is...
Dear Strategy:
“When do you start gathering customer feedback during the strategic planning process? And does this differ for B to B vs. B to C?”
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