In this episode we'll chat all things customer personas and why they are so important. We'll cover:

• What is a customer persona
• Why is a customer persona so important

• 5 steps to creating your customer persona

• Analyze the data you have

• Ask your customers
  Help on creating an awesome customer survey from MailChimp HERE

• Align your current vs target customer

• Get your customer persona down on paper

• Define how you help your customer persona solve their painpoints!