Less Options = Easier Decisions

Don’t feel bad, others have made the same mistake. “If I want the client to make a purchase, I will offer him many options…” This mistake is the theme of today’s podcast. The same rule can be found in business/marketing/fundraising: “Make the decision process easier by providing less options”. By easing the decision making process and guiding your client towards a choice and ultimately a purchase.

This time we will provide an excerpt from a discussion about this concept, at the highly successful Navigation Seminar.