Are You an 'Esrog Merchant' or a 'Hat Specialist'?

There is a well-known rule: “If you talk to everyone, you talk to no one!” This is the theme of today’s podcast.

Today we will discuss the following facts:

• Find your target audience
• You will spend less and earn more
• What to do if you don’t have a target audience?

As usual we will share some real life examples from our experience to provide a better understanding of this topic.