Is our focus on the right direction?

In order to create a successful marketing strategy, we first need an answer to the question, “which problem are we trying to solve?” If we don’t do that we might end up with the ‘right solution’ for the ‘wrong problem’… In today’s 5 minute conversation we discuss some examples of these mistakes occur. There is a general solution to this which everyone – with a little bit of thought – can implement for themselves.