My guest today is Darren Bondar, Founder of Spirit Leaf - Canada's largest recreational cannabis brand, which he sold in May of 2021 for $131 million dollars.

Not one to sit still, it didn't take long for Darren to start a new company called HEMPALTA - an agricultural technology company focused on innovative hemp processing and product creation.

During our fun conversation, we cover everything from building brands to building exit strategies. Other topics we cover include:

• Why it's so important to have a good brand strategy
• How to set yourself apart from your competition with branded merch
• The “do’s and don'ts” of selling a business

I hope you enjoy my conversation with Darren, and hopefully you'll learn a few things to help you with your branding.

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and center.

If you’re looking for help with your next project, email brandingmatters@genumark.com.

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I'd love to hear from you so let's connect!
Insta - @Branding_Badass
LinkedIn - Joelly Goodson
Website - BrandingMatters.ca