My guest today is Alex Morin, the Founder and CEO of Almost Enlightened Inc. a cutting-edge educational resource that encompasses business coaching, life coaching, professional writing, and an award-winning podcast by the same name. Alex is also the creator and host of another new podcast he launched in 2022 called Promonoise - an educational podcast geared specifically to the promo world.

Before launching Almost Enlightened, Alex had a thriving career in branding where he provided branded merchandise to suppliers like myself. After 20 years climbing the corporate ladder, Alex eventually became a partner at a thriving global corporation, where he’s still a shareholder today. 

I invited Alex to be a guest on my show to talk about his eclectic career. I wanted to hear about his experience in the branding world, both good and bad. And, I was curious to learn why, at the peak of his career, Alex threw in the towel to become “almost enlightened”.