My guest today is Jay Baer, Hall of Fame Keynote Speaker, New York Times Bestselling author of 6 books and founder of five multi-million dollar companies. One of those companies is Convince & Convert  - an experienced, highly focused analysis and advisory firm that creates effective, best-in-class digital marketing and customer experience strategies for the world’s most iconic brands.

Jay has been an advisor to more than 700 companies including Caterpillar, Nike, The United Nations and 36 of the FORTUNE 500. And he’s a “go-to source” for the press including NPR, USA Today, Time, Real Simple, CBC and many more.

I invited Jay to be a guest on my show to talk about the customer experience. I wanted to what talk triggers are and I was curious to get his POV on the role customer reviews play in the success of a business.