My guest today is Amanda Russell, an award-winning brand strategist, author, keynote speaker, Olympic-level runner and former model. She’s a PhD who has taught at some of the top schools in the world, including Northwestern University - Kellogg School of Management, London Business School, Harvard Business School, The Wharton School and Stockholm Business School.

Amanda is also an advisor to top global brands including Automobili Lamborghini S.p.A. Cedars-Sinai International and Lionsgate and she speaks around the world on influence and the future of marketing. Her latest book, The Influencer Code is the official resource to influencer marketing for college programs worldwide.

I invited Amanda to be a guest on my show to talk about influencer marketing. I wanted to learn what myths surround the term “influencer.” And I was curious to get her POV on the difference between attention and influence.

𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 𝗶𝘀 𝘁𝗵𝗲 𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹 𝘀𝗽𝗼𝗻𝘀𝗼𝗿 𝗼𝗳 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀. From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help with your next project, email brandingmatters@genumark.com