Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

What happens when 3 marketers record a podcast? In this episode recorded in August, we sit down with Google leader Steph Reddish Hoffman to discuss our mutual attraction to breadth of experience vs depth, the challenge of delegation when you lead, and not adding “too much value”. And we ask the age-old question: Is all feedback a gift? Steph also generously shares her experience working alongside grief and loss, when to take it off the shelf, and why we cried during the Barbie movie.

  • Crossing the Chasm
  • Simon Sinek’s “What, Why How”
  • Girls With Impact

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