00:01:58 tangible addressable market 00:05:28 1st Book - blue ocean strategy 00:05:57 2nd Book - The lean startup 00:09:46 different perspective 00:11:04 building my own blueprint 00:12:51 got to pivot 00:14:02 StartingPoint Ray McKenzie LinkedIn Profile URL: https://www.linkedin.com/in/raymondmckenzie Email Address: mailto:info@redbeachadvisors.com Phone Number: 1 (424) 247-6143 Website URL: https://www.redbeachadvisors.com/ (https://www.redbeachadvisors.com/) https://www.startingpoint.ai/ IG: @redbeachadvisors FB: https://www.facebook.com/redbeachadvisors/ Twitter: @RayMc209