How do you ensure that your business is guided by your core values…

Even when the unpredictable happens?

My guest Jonathan Cotten calls this radical integrity.

As the President and CEO of Easy Step Enterprises, Jonathan leverages his business to transform lives and reflect his core values.

In this episode, he’ll share:

• How to lead your business with radical integrity
• Why you need a cultural framework—not a business strategy
• Why the employee is king—not the customer
• The importance of adversity
• And more