What if creating a professional video for your business was as simple as a single click?

We're joined by Kabir Bedi, Head of Product for Image and Video Generation at Amazon Ads, to discuss how generative AI is making that a reality. He provides an inside look at Amazon's mission to democratize video advertising, empowering everyone from mom-and-pop shops to large enterprises with their innovative video generator that evolved from simply showing products to showcasing them in realistic, multi-scene lifestyle settings.

Kabir shares key insights into the engineering culture that powers this innovation, built on deep customer obsession and a dynamic, experimental mindset. He explains why bringing the entire team—including engineers and scientists—into direct conversations with users was a game-changer for their development process. Plus, listen as Kabir explains why a "learn and be curious" mindset is the key to thriving in this new landscape of AI-driven product development.

Check out:

• The DevEx guide to AI-driven software development
• Download: The 6 trends shaping the future of AI-driven development

Follow the hosts:

• Follow Ben
• Follow Andrew

Follow today's guest(s):

• Follow Kabir on LinkedIn
• Learn more on the About Amazon Blog and the Amazon Ads Blog

Referenced in today's show:

• Meta's $100M poaching project
• “Real strength is not in poaching rather it’s in growing, retaining and respecting the people you already have.” -Mohit Malik
• “Localhost tracking” explained. It could cost Meta 32 billion.
• Cursor’s Bold Hiring Playbook: No AI in Interviews, Just Real Projects and Real People
• Writing Toy Software Is A Joy

Support the show:

• Subscribe to our Substack
• Leave us a review
• Subscribe on YouTube
• Follow us on Twitter or LinkedIn

Offers:

• Learn about Continuous Merge with gitStream
• Get your DORA Metrics free forever