TAKEAWAYS

What caused an ad’s Google Search numbers from organic to skyrocket from 0 to 50,000 a month and generate 1 BILLION impressions.

How a $1M ad spend on a single video ad brought in over 5M views. 

What YouTube’s “external entity linked annotation” feature is and why it helped a 1 hour+ long VSL totally crush.

The lesson of the “maintain buying power” lady and building wealth by growing a portfolio.

What companies are spending 40% of VC funding on -- it’s not on employees.