There are bits of your business that you keep avoiding. The invoices stacking up. The content ideas that never get made. The email sequence that follows you around your to-do list like an annoying little passenger.

In this episode, Regan dives into why we avoid the "boring bits" of business, and why that avoidance quietly costs us our income, our clients, and our momentum.

She draws a surprising parallel from her past work as a pleasure coach for mums (responsive vs. spontaneous desire) to explain why some tasks will never spark you the way others do, and what to actually do about it. Spoiler: it's not about trying harder or becoming more disciplined.

This episode hands you three simple, practical ways to make the boring stuff feel genuinely good to do, so you stop avoiding the things that actually move the needle.

Timestamps

00:00 Welcome to the Pleasurepreneur Podcast 01:27 Why Business Feels Boring 04:05 The Busywork Avoidance Trap 05:10 Desire Types Explained 07:29 Responsive Desire in Business 09:45 Delete, Delegate, or Swap 11:32 Weave in Pleasure 13:31 Use Novelty for Motivation 18:42 Micro-Rewards That Work 23:56 Coaching and Freebie Invite 27:09 Wrap Up and Goodbye

What You'll Learn in This Episode

• Why the boring, indirect tasks in your business are the ones most likely to get avoided, and what that avoidance is actually costing you
• The difference between responsive and spontaneous desire, and how it shows up in your motivation toward business tasks
• A simple first filter to apply to any boring task: can you delete it, delegate it, or swap it for something more rewarding?
• Three practical strategies to make any task more enjoyable: weaving in pleasure, adding novelty, and using micro-rewards
• Real examples of novelty and micro-rewards Regan has used with clients (and her own kids!)

Resources + Links

• Join the Pleasurepreneur Mastermind waitlist (doors open August 3rd, waitlist members get exclusive bonuses): reganfigg.com/mastermind
• Grab the free guide with extra examples of pleasure, novelty, and micro-rewards CLICK HERE
• Follow Regan on Instagram: @regan_figg

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