Big decisions in business often come with fear. Not because you’re not ready. Not because you “don’t believe in yourself enough.” But because your brain is wired to protect what you already have.

In this episode of The Pleasurepreneur Podcast, Regan unpacks what’s happening in your nervous system when you’re standing at an edge. The investment, the pivot, the bold offer, the mastermind, the next-level move that you want… and also feel scared to choose.

You’ll learn about loss aversion, the very human mechanism that makes potential loss feel heavier than potential gain, and how it shows up for you as both the buyer and the seller.

This is not an episode about bypassing fear or manipulating yourself into a yes. It’s about making grounded, informed decisions with self-trust, even when fear is present.

Timestamps

01:00 Why big decisions feel scary and how to meet them with calm

05:00 What your brain is scanning for when risk is present

09:00 Regan’s long-distance love story and choosing desire with uncertainty

10:00 The Pleasurepreneur Mastermind example and the fear of “losing money”

11:00 How loss aversion shows up when you’re selling and fear rejection

13:00 The hidden cost of staying where you are

15:00 Practical tools to make grounded decisions without overriding fear

What You’ll Learn

• Why fear is normal when you’re making aligned next-level decisions
• What loss aversion is and why it impacts both buying and selling
• How fear can masquerade as logic, readiness, or “maybe next round”
• The cost of staying in familiar territory and why your brain ignores it
• A grounded decision process that includes your brain and your body

Links + Resources Mentioned

• Pleasurepreneur Mastermind: Join the waitlist for early access, limited spots, and exclusive bonuses. https://reganfigg.com/mastermind

Work With Regan 1:1

• Apply for 1:1 Coaching: https://reganfigg.com/coaching

Follow Regan

• Instagram: https://instagram.com/regan_figg

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