With Salesforce putting more emphasis on being able to view and reach your customers from all angles, companies that use Salesforce products are also looking for an all-in-one, simple, integrated marketing automation tool.

Pardot is a Salesforce B2B marketing automation tool that can help companies get off the ground with their inbound and outbound marketing communications. Pardot allows businesses to send emails, build forms and landing pages, segment their prospects into lists for a more targeted approach, and much more.

In this episode of The Change Set, Zinovo Consultant Todd Skibbe and host Ben Nelson discuss all things Pardot. What Pardot does well, what Pardot doesn’t do well, how both of them use the tool in their client work, and more.

--

Follow Zinovo on LinkedIn