This week on the Human Insight podcast, we interview April Dunford, a tech executive, board member, CEO and founder of Ambient Strategy, and author of Obv!ously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.

In her interview with Janelle Estes, UserTesting’s Chief Insights Officer, Dunford discusses: 

• Is positioning just for startups
• How has the pandemic changed the role of positioning
• How our biases inhibit our positioning efforts
• Who should be involved in positioning
• The importance of customer feedback in developing your positioning
• And how to identify your best fit customers