VIP Access: Recent Episodes
Melanie Herschorn
Get VIP Access today! VIP stands for Visibility, Impact, Profit and this podcast will get you inspired and fired up about content creation and marketing yourself and your brand. Get marketing and mindset strategies, actionable tips, and the motivation you need to land more clients, nurture your leads, and position yourself as an expert in your industry. Through her company, VIP Digital Content, Melanie provides her clients with content marketing strategies so they can land more clients with engaging marketing. A small business owner since 2012, Melanie understands the entrepreneurial journey and that it truly takes a village. She has worked as a print, radio, and TV journalist and as a PR specialist in Hollywood. Melanie has won numerous journalism awards and received her Master’s Degree in Broadcast Journalism from the University of Southern California. Learn more at https://vipdigitalcontent.com/
Every woman entrepreneur has a unique purpose, but sometimes it's hard for her to determine what that truly is. That's why Episode 68 of the VIP Access Podcast is about finding your purpose with Jacinda Jacobs.
You’ve written a book…now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.
In this episode of the VIP Access Podcast, I'm chatting with Jacinda Jacobs, a media guru with 20+ years on radio and TV. She's been an in-arena host for the NBA's Charlotte Hornets since 2014, alongside her co-host and husband Flyty. She's also the author of Uniquely Qualified which has since launched her into another career field as a business coach or as she likes to call herself, a Purpose Pusher.
Some of the talking points Jacinda and I go over in this episode include:
- How to determine your purpose
- Definitions of success
- What makes you uniquely qualified
- How to plan for change
You can grab your copy of Uniquely Qualified here.
Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me. And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
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A book is a product of who you are, what you do, and your business as a whole. That’s why Episode 67 of the VIP Access Podcast is all about writing a book to grow your business.
You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.
In this episode of the VIP Access Podcast, I’m chatting with Kelly Irving, a best-selling Book Coach, Editor, and Creator of the Expert Author Academy. She helps change-makers author work that matters and makes an impact. She also nurtures authors from idea to implementation.
Some of the talking points Kelly and I go over in this episode include:
- The challenges of writing a book
- The Why, the What, and the How
- The tangible goals
- Using your book as a business tool
Your book is the best marketing tool you can create. You can leverage your book to engage with new and prospective clients. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
CONNECT WITH MELANIE HERSCHORN:
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Clear messaging helps attract and build trust with your ideal audience. When you sit down to create any content, remember that the person reading it is thinking, "What is in it for me?" . That’s why Episode 66 of the VIP Access Podcast is all about The Power of Messaging.
You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.
In this episode of the VIP Access Podcast, I’m chatting with Veronica Hoddenbagh, a Social Worker turned Mindset Coach and Messaging Strategist. She is passionate about helping people to grow their mindset and create messaging that attracts leads, pre-qualifies the BEST leads, and cuts sales time in half.
Some of the talking points Veronica and I go over in this episode include:
- Her story
- The Genuine Offer
- Great tips for messaging to gain people's trust
- The 6 key questions
Good communication is always the best tool to help you deeply understand where your clients stand and what will truly resonate with them. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
CONNECT WITH MELANIE HERSCHORN:
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Publicity helps you present your brand to the world. A good public relations strategy can help position you as the 'go-to authority' in your field. That’s why Episode 65 of the VIP Access Podcast is all about Publicity as a Lead Generator.
You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.
In this episode of the VIP Access Podcast, I’m chatting with Esther Kiss, a serial entrepreneur, business mentor, and publicity and marketing expert. She’s the founder of Born To Influence, a one-of-a-kind publicity agency specializing in helping experts and personal brands get more credibility, leads and sales.
Some of the talking points Esther and I go over in this episode include:
- Defining publicity and its benefits
- Having a book and going after a traditional publicity
- How to monetize your publicity
- The range of time needed to garner publicity
With proper publicity, you can get visible on many platforms to generate more leads and sales. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
CONNECT WITH MELANIE HERSCHORN:
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A story is the shortest distance between two people. We establish a connection by making your audience feel you and be inspired to take action through storytelling. That’s why Episode 64 of the VIP Access Podcast is all about Storytelling from the Stage!
You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.
In this episode of the VIP Access Podcast, I’m chatting with Johanna Walker, a keynote speaker and a workshop facilitator who helps entrepreneurs, leaders, and movers and shakers craft talks and presentations around stories that matter.
Some of the talking points Johanna and I go over in this episode include:
- The importance of storytelling in your marketing
- How stories are a shortcut to making connections
- Weaving stories into your signature talk
- Using fear as a doorway to your power
Storytelling is a key element in any talk you give. Your audience should be able to see themselves in your stories so they can become enrolled in your overall mission of your book and brand. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
CONNECT WITH MELANIE HERSCHORN:
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It’s time to stop dreaming and start signing your dream clients. The best way to do that is to make sure your pipeline is filled with people in your ideal target market. That’s why Episode 63 of the VIP Access Podcast is about getting consistent, qualified leads!
You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.
In this episode of the VIP Access Podcast, I’m chatting with Cat Stancik, known as The LEAD Boss. She supports time-crunched CEOs and expert entrepreneurs to implement and leverage a simple and strategic approach to consistently fill their pipeline with highly qualified organic leads.
Some of the talking points Cat and I go over in this episode include:
- What it means to be The Lead Boss
- How to create a Firework Experience
- Why ”Bro Marketing” is a no-no
- Building a “YES” pipeline
When you focus on a long-term strategy, it drives every aspect of your business. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
CONNECT WITH MELANIE HERSCHORN:
Schedule a Call with Melanie!
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Do you have a lead magnet? Lead magnets help you reach your ideal audience and get them to sign up for your email list. Sure, it’s free for them, but it’s the perfect way to get them to join your customer journey while getting to know you and your expertise. That’s why episode 62 of the VIP Access Podcast is about creating a lead magnet that converts.
You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.
In this episode of the VIP Access Podcast, I’m sharing the benefits of lead magnets and how to create ones that will appeal to your ideal audience. Some of the talking points I go over in this episode include:
- What a lead magnet is
- Why it’s a great marketing tool
- The benefits of including a quick win in your opt-in
- The ideal structure of your opt-in
People always want to know how to grow their email lists, this is THE way. Be sure to tune in to all the episodes to receive tons of practical marketing tips and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
CONNECT WITH MELANIE HERSCHORN:
Schedule a Call with Melanie!
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As an author, how do you see your book in the world? The broader vision is often missing when people publish. When you identify your mission, you can dive deep, connect with people, and create a community that will help you make the social impact that you desire. That’s why Episode 61 of the VIP Access Podcast is about Publishing with a Cause!
You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.
In this episode of the VIP Access Podcast, I’m chatting withSusie Schaefer, CEO of Finish the Book Publishing. She’s known as The Book Angel for an important reason: she helps entrepreneurs, coaches & consultants professionally self-publish their books to become part of the global conversation and create a ripple effect of social impact.
Some of the talking points Susie and I go over in this episode include:
- Why publishing a book can help you make a difference
- The process of book visioning
- Writing as a healing tool
- How to become intuitive
Every story is unique and your story matters. Writing can be a tool for healing past trauma. As you express your thoughts in writing, it helps you gain a greater perspective. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
CONNECT WITH MELANIE HERSCHORN:
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If you don’t have a brick and mortar store, potential clients can’t walk in, touch things and ask questions. All they have is the content you put out online. A well-planned content marketing strategy is truly your key to success. That’s why episode 60 of the VIP Access Podcast is about creating your ideal content marketing strategy!
You’ve written a book...now what? If you’re ready to implement a simple content marketing strategy to create excitement around your book and your brand and make a big impact, schedule your free Sparkles & Strategy Call with Melanie at contentstrategycall.com today.
In this episode of the VIP Access Podcast, I’m sharing the steps to follow in creating your content marketing strategy that aligns with your mission. Some of the talking points I go over in this episode include:
- The importance of messaging
- Creating clarity
- Planning your content
- How to be consistent with your content marketing
Your content marketing serves as a magnet that draws people to working with you. Without a concrete strategic plan, you’re basically driving on a road trip with no destination. Be sure to tune in to all the episodes to receive tons of practical marketing tips and to hear even more about the points outlined above. Be sure to tune in to all the episodes to receive tons of practical marketing tips and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
CONNECT WITH MELANIE HERSCHORN:
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555Remember that book on CD? What about a book on tape? Maybe you even had a book on record! While audiobooks have actually been around since the 1930s, today’s technology makes them a hot commodity in the publishing industry. That’s why Episode 57 of the VIP Access Podcast is about The Growing Appeal of Audiobooks!
You’ve written a book...now what? If you’re ready to implement a simple content marketing strategy to create excitement around your book and your brand and make a big impact, schedule your free Sparkles & Strategy Call with Melanie at contentstrategycall.com today.
In this episode of the VIP Access Podcast, I’m chatting with Audiobook PublisherTina Dietz, CEO and founder of Twin Flames Studios. Some of the talking points Tina and I address in this episode include:
- Audiobook stats you need to know
- The history of audiobooks
- How an audiobook is a great marketing tool
Busy people love the convenience of audiobooks and the popularity of audiobooks will continue to rise. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
CONNECT WITH MELANIE HERSCHORN:
Schedule a Call with Melanie!
Is your content marketing building your AUTHOR-ity? Take the quiz to find out!
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Storytelling is as old as time. Stories are memorable and sharing them is how we, as humans, relate to one another. As we see ourselves in a story, we get hooked. That’s why episode 58 of the VIP Access Podcast is about Storytelling in Content Creation!
You’ve written a book...now what? If you’re ready to implement a simple content marketing strategy to create excitement around your book and your brand and make a big impact, schedule your free Sparkles & Strategy Call with Melanie at contentstrategycall.com today.
In this episode of the VIP Access Podcast, I’m sharing the value of storytelling in the content you create for your marketing. Some of the talking points I go over in this episode include:
- Why adding a story is essential to your content
- The elements of a good brand story
- How story will help your audience relate to your brand
- The story as fabulous hook
One of the greatest ways to attract your ideal audience is to tell engaging stories that truly resonate with them. Be sure to tune in to all the episodes to receive tons of practical marketing tips and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
CONNECT WITH MELANIE HERSCHORN:
Schedule a Call with Melanie!
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Every overnight success is several years in the making. The majority of successful people have had their share of failures too. But by experiencing the ups and downs, entrepreneurs develop skills and expertise which they can use to mentor other budding entrepreneurs, and that’s why Episode 57 of the VIP Access Podcast is about Turning Ideas into Reality!
You’ve written a book...now what? If you’re ready to implement a simple content marketing strategy to create excitement around your book and your brand and make a big impact, schedule your free Sparkles & Strategy Call with Melanie at contentstrategycall.com today.
In this episode of the VIP Access Podcast,Falicia Fracassi, founder and CEO of Fracassi Lashes, a Coach, a Motivational Speaker, and a fashion-forward entrepreneur with an extreme passion for all things beauty, fashion, and entertainment is sharing her mission, goals, and the reasons behind why she helps women entrepreneurs. Some of the talking points Falicia and I go over in this episode include:
- The Beauty Boss Millionaire Journey
- How to get started on the path to reaching your goals
- The importance of lifting others as you rise
- How to feed the machine
With resources and encouragement from experts like Falicia, women entrepreneurs have the opportunity to not only chase their dreams but to persevere. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
CONNECT WITH MELANIE HERSCHORN:
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Have you ever received an email or a comment on social media that really annoyed you or made you feel like you were punched in the gut? Hopefully, you realized that you don’t have to stoop to their level because you’re way better than that. You don’t need to respond to the trolls. It’s okay not to engage with them at all. That’s why episode 56 of the VIP Access Podcast is about dealing with negativity online!
You’ve written a book...now what? If you’re ready to implement a simple content marketing strategy to create excitement around your book and your brand and make a big impact, schedule your free Sparkles & Strategy Call with Melanie at contentstrategycall.com today.
In this episode of the VIP Access Podcast, I’m sharing how to respond to trolls no matter what they throw at you and how not to take things personally. Some of the talking points I go over in this episode include:
- My stories of dealing with negativity
- How to rise above trolls
- How being vulnerable and repelling can be good
- The importance of being authentically you
As you share your thoughts and ideas online, you should realize that you can’t please everybody. There will be haters, naysayers, and trolls. Dealing with them can be so stressful but you have to make sure not to take things personally. What they do is the reflection of who they are as a person and not the message they want to send you. Be sure to tune in to all the episodes to receive tons of practical marketing tips and to hear even more about the points outlined above. Be sure to tune in to all the episodes to receive tons of practical marketing tips and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
CONNECT WITH MELANIE HERSCHORN:
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Calling all Lady Bosses! Did you know that 83% of women want to work with or buy from women-owned businesses but 62% don’t know where to find them? That statistic needs to change, and that’s why Episode 55 of the VIP Access Podcast is about Supporting Women Owned-businesses!
You’ve written a book...now what? If you’re ready to implement a simple content marketing strategy to create excitement around your book and your brand and make a big impact, schedule your free Sparkles & Strategy Call with Melanie at contentstrategycall.com today.
In this episode of the VIP Access Podcast, Jessica Bargenquast, founder of Lady Changemakers, a directory of product- and service-based businesses with women in charge, is sharing why she launched it and the importance of women supporting women in business. Some of the talking points Jessica and I go over in this episode include:
- Becoming part of a community of lady bosses
- Why a listing gets visibility for your brand
- How this directory began as a Yelp for women
- The benefits of women supporting each other
As Jessica says, “when women get together and build each other up amazing things happen.” So let’s continue to support one another and lift as we rise. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH MELANIE HERSCHORN:
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Is your content marketing building your AUTHOR-ity? Take the quiz to find out!
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Speaking on stages (live or virtually) provides you with instant credibility and positions you as an expert in your field. That’s why episode 54 of the VIP Access Podcast is about Speaking on Stages to Boost Your Visibility.
In this episode of VIP Access Podcast, Jackie Lapin, an Author, and a World Leader in educating, mentoring, and coaching people at SpeakerTunity and Conscious Media Creation, is sharing how to save time and broaden your opportunities to find speaking gigs. Some of the talking points Jackie and I go over in this episode include:
- How to become a TedX speaker
- The mission of SpeakerTunity
- Why you have to dedicate time to apply for speaking engagements
- The vast number of speaking gigs available
Speaking engagements provide a chance for you to get in front of your ideal audience and grow your reach as a thought leader. Be sure to tune in to all the episodes to receive tons of practical marketing tips and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
CONNECT WITH MELANIE HERSCHORN:
Schedule a Call with Melanie!
Is your content marketing building your AUTHOR-ity? Take the quiz to find out!
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How do we really define self-care? Is it by simply having a bubble bath surrounded by your sweet-smelling scented candles while sipping your fave cosmopolitan? Sorry to burst your bubble my friend but it’s way more than that. Self-care is intentionally doing things that maintain or improve your mental or physical health. It is tending to the needs that require your attention in your life and implementing these things every day. That’s why episode 53 of the VIP Access Podcast is about the 360° Approach To Self-Care.
In this episode of VIP Access Podcast, Barbie Haven, an Author, Certified Life Coach, and CEO of Desired Lives, is sharing how to achieve a more balanced way of living through knowing the benefits of self-care. Some of the talking points Barbie and I go over in this episode include:
- Defining what self-care is and its importance
- Making a list of things that you are responsible for
- Values: Who you are vs. the stereotype
- Understanding “belief change works”
Self-care isn't a one-size-fits-all plan. It is a customized list according to your needs and the present situation. What works for other people might not work for you, and vice versa. That is why it is very important to take note of the negotiable and non-negotiable things in your life that has a huge impact on your well-being both mentally and physically. Be sure to tune in to all the episodes to receive tons of practical marketing tips and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
CONNECT WITH MELANIE HERSCHORN:
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You’ve spent so much time and energy birthing your book. You’ve been so focused on the launch. But to grow a community of raving fans, you know you need more. That’s why episode 52 of the VIP Access Podcast is about the Content Marketing Strategy after writing a book!
In this episode of VIP Access Podcast, I’m sharing how to leverage your book for your marketing efforts and ways to grow your brand as a whole. Some of the talking points I go over in this episode include:
- The Content Marketing Strategy after writing the book
- The best Social Media Platform you should use and concentrate on
- Planning Tools you need to use
- Email Marketing Strategy
There are so many things you can do to create excitement around your book and your brand. Be sure to tune in to all the episodes to receive tons of practical marketing tips and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
CONNECT WITH MELANIE HERSCHORN:
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Goodbye to the old way of networking and here’s to The Power Partners System. When you clearly know the target audience you want to reach and focus on the goals you set for your business, there’s no doubt that you will achieve success. That’s why episode 51 of the VIP Access Podcast is about Collaboration, Growth, and Power Partners!
In this episode of VIP Access Podcast, Meghann Conter, founder of The Dames and The Mistress of Marketing, is sharing what a Power Partners System is all about and how to identify who they are. Some of the talking points Meghann and I go over in this episode include:
- What is Power Partners System
- The four (4) categories of the Power Partners System
- The marketing techniques you ultimately need
- The importance of knowing your Center of Influence
The foundation of successful marketing is to find your specific audience and when you do, you need to nurture them because these same people will give you more leads and will help your business grow. Be sure to tune in to all the episodes to receive tons of practical marketing tips and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
CONNECT WITH MELANIE HERSCHORN:
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**The next time the algorithm changes or you do a new marketing strategy but don’t make the impact financially you wanted, fret not: today we are talking about the ONE marketing strategy that stands the test of time. Literally. Today’s episode 50 of the VIP Access Podcast is about staying the course in your marketing strategy!
Are you a coach, consultant or speaker who’s written a book? If you’re ready to leverage your book and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Sparkles & Strategy Call with Melanie at contentstrategycall.com today.**
In this episode of VIP Access Podcast, I’m sharing the importance of sticking with it and how this one marketing strategy will keep you cool-headed when something out of your control happens.
Some of the talking points I go over in this episode include:
- Why you should stick with your marketing plan, and ways you can make sure you don’t forget to stay accountable to your decisions.
- Statistics of popular social media platforms and which platforms may be worth more of your time and attention.
- How to create the perfect, consistent marketing strategy for YOU.
- Engagement isn’t just a buzzword! How to stay consistent with simple engagement tips to keep you engaging and know your community members closely.
Staying consistent doesn’t actually mean more work. It’s more patience and more strategy, but actually can be less energy towards new plans and new content. You can do it! So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
CONNECT WITH MELANIE HERSCHORN:
Schedule a Call with Melanie!
Is your content marketing building your AUTHOR-ity? Take the quiz to find out!
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Juggling everything in your personal and professional life can cause you to stall in business growth or damage relationships with those you love. That’s why episode 49 of the VIP Access Podcast is about developing an invincible work/life balance with Alaina Schwartz.
Are you a coach, consultant or speaker who’s written a book? If you’re ready to leverage your book and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Sparkles & Strategy Call with Melanie at contentstrategycall.com today.
In this episode of the VIP Access Podcast, Alaina Schwartz, founder of Alaina Schwartz, and I discuss how you can grow your business while maintaining a balance between your personal and professional life.
Some points Alaina and I discuss in this episode include:
- The biggest myth about business success
- How to show up in your personal life
- Steps you can take right now to have balance
- Focusing on the things you CAN control
Your business and relationships can thrive when you develop a work/life balance.
Thank you for listening!
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Writing a book is an amazing way to generate leads and create excitement about your business but, there is a RIGHT way to do it. That’s why episode 48 of the VIP Access Podcast is about Becoming a Successful Author with Juliet Clark.
Are you a coach, consultant or speaker who’s written a book? If you’re ready to leverage your book and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Sparkles & Strategy Call with Melanie at contentstrategycall.com today.
In this episode of the VIP Access Podcast, Juliet Clark, founder of Super Brand Publishing, and I discuss how writing a book can garner valuable leads for your business and exponential growth for your brand.
Some points Juliet and I discuss in this episode include:
- Effective ways to write a book
- The importance of working with a book coach
- What you should include in your writing
- Successfully completing and publishing your book
Your audience is ready for your expertise, so write that book and share it.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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To market your brand effectively, it’s important to create a community of raving fans. That’s why episode 47 of the VIP Access Podcast is about Community-Centered Marketing with Sara Khoudary.
Are you a coach, consultant or speaker who’s written a book? If you’re ready to leverage your book and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Sparkles & Strategy Call with Melanie at contentstrategycall.com today.
In this episode of the VIP Access Podcast, Sara Khoudary, founder of Entrepreneurs of Success and Mentor Momentum, shares how she positions leading entrepreneurs to be seen, heard, and dominate in their industry.
Some points Sara and I discuss in this episode include:
- Community-centered marketing
- The importance of mentorship
- What are “mentor moments”
- How to move away from the ‘poor me’ mindset
Your community is waiting for you, so go and connect with them!
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Sales doesn’t have to be tricky or feel uncomfortable at all. That’s why episode 46 of the VIP Access Podcast is about Impact to Income with Jaime Rowe.
Are you a coach, consultant or speaker who’s written a book? If you’re ready to leverage your book and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Sparkles & Strategy Call with Melanie at contentstrategycall.com today.
In this episode of the VIP Access Podcast, Jaime Rowe, creator of Impact to Income, shares how she took her business from $0 to $1 Million in 26 months and how she coaches other women entrepreneurs to build successful businesses.
Some points Jamie and I discuss in this episode include:
- The importance of mindset
- The impact of service in sales
- How we turn down our inner critic
- The Impact to Income community
It’s time for you to confidently close more sales.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Are you leveraging OPP, other people’s podcasts, to increase your reach? That’s why episode 45 of the VIP Access Podcast is about How to pitch yourself to be on podcasts.
Are you a service-based women business owner who’s written a book? If you’re ready to leverage your book and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Sparkles & Strategy Call with Melanie at contentstrategycall.com today.
In this episode of the VIP Access Podcast, I share how you can pitch podcast hosts effectively to increase your impact with the help of their audience.
Some points I go over in this episode include:
- Where to locate podcasts to be on
- Step-by-step instructions on how to reach podcasts that will serve you
- How to create your speaker ‘one sheet’
- Why you should be pitching yourself starting today
Effectively pitching yourself to podcasts with the steps I share in this episode will increase buzz around you, your book and your brand and can result in more guesting opportunities.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Want to boost your brand's credibility in an amazing way? You need to start getting publicity! That’s why episode 44 of the VIP Access Podcast is about the Importance of Publicity with Lisa Simone Richards.
Are you a service-based women business owner who’s written a book? If you’re ready to leverage your book and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Sparkles & Strategy Call with Melanie at contentstrategycall.com today.
In this episode of the VIP Access Podcast, I am joined by Lisa Simone Richards, owner and founder of Lisa Simone Richards. Lisa shares the importance and the impact that publicity can have on your brand.
Some points Lisa and I go over in this episode include:
- How to build your credibility online
- Why media/press releases can be beneficial
- The average time it takes to go from pitch to publicity
- Action steps for getting started with your own publicity
Working with a publicist like Lisa or doing your own PR can take your business to new heights thanks to incredible reach.
Thank you for listening!
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Should you add influencer marketing to your content plan? If it fits your brand, influencer marketing could be a pivotal addition to your brand reach. That’s why episode 43 of the VIP Access Podcast is about Influencer Marketing.
If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at contentstrategycall.com today.
In this episode of the VIP Access Podcast, I share how adding influencer marketing can boost your sales and increase your brand’s online reach. Influencer marketing may seem complicated at first so I’m so happy to be able to share my experience and knowledge with you.
Some points I go over in this episode include:
- What is the ROI on influencer marketing
- The importance of contracts and clear expectations
- How to find your influencers
- How to avoid being ghosted
Working with influencers is a marketing tool that can result in sales but more importantly, it is part of your content marketing, with images and testimonials that can be used over and over again. Influencers are a boost to your business by helping you create buzz.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Do you shy away from sales because it feels sleazy or spammy? If you avoid sales, you end up leaving money on the table. That’s why episode 42 of the VIP Access Podcast is about Heart-Centered Sales with Connie Whitman.
If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.
In this episode of VIP Access Podcast, Connie Whitman of Whitman and Associates is sharing how we can make successful sales while maintaining our integrity and avoiding those icky ‘salesy’ feelings.
Some points we go over in this episode include:
- Why sales are necessary for business success
- The 5 walls of objection and how to overcome them
- How to maintain your integrity
- Keeping your conversations moving forward
Sales are essential for business growth. By keeping your sales strategies heart-focused, you will be able to close more sales and maintain great relationships.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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All the social media platforms available are truthfully overwhelming. There also seems to be this idea that we need to be on all of the platforms, everyday, consistently, with original content. I am putting that idea into the category of myths. That’s why episode 40 of the VIP Access Podcast is why you shouldn’t be on every social platform!
If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.
In this episode of VIP Access Podcast, I am sharing why it is better to be on 1-3 platforms than all of them, how you can learn the nuances of the platform and save yourself from being spread too thin, feeling the need to post on socials day and night.
Some points I go over in this episode include:
- The statistics of the different social media platforms
- How to pick which platforms to be on
- The importance of engagement
- Being consistent with your social media marketing
Social media is one of the greatest ways to reach and connect with your ideal clients but being on 15 platforms is not feasible or maintainable. By focusing on 1-3 platforms you can give your audience the best value.
Thank you for listening!
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Live video is here to stay. If you haven’t noticed, almost every social platform is coming up with ways for you to go live and share your message with not just your followers, but the world! That’s why episode 40 of the VIP Access Podcast is about live video!
If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.
In this episode of VIP Access Podcast, I am sharing the benefits of live video – how you can connect with your followers in real time, answering questions, and even show your coaching style. Some points I go over in this episode include:
- How your ideal client will find you with live video
- Why you don’t have to be totally polished in your live videos
- The stories that keep your audience coming back
- Planning the strategy of your live video
Live video is one of the best ways to connect with your audience. You’ll show them your authenticity and position yourself as someone they’ll want to work with. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Podcasting is pivotal to my business and aside from absolutely loving it, it allows me to connect with my audience in an intimate way to give them encouragement, information, and knowledge. That’s why episode 39 of the VIP Access Podcast is about podcasting!
If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.
In this episode of VIP Access Podcast, Alesia Galati is sharing the importance of podcasts in your overall marketing strategy and actionable steps you can take right now to launch a killer podcast. Some of the talking points Alesia and I go over in this episode include:
- How podcasting can boost your business and reach your ideal client
- Determining where and how to podcast
- Defining the purpose of your podcast
- Honing in on your podcast topic and content
Podcasts are evergreen and with so many people tuning in to learn, grow, or be entertained they are an incredible tool to grow your business. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Email marketing is an amazing way to nurture your audience and make sales. That’s why episode 38 of the VIP Access Podcast is to help you Make Your Emails Stand Out!
If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.
In this episode of VIP Access Podcast, I’m sharing the importance of crafting emails the right way, one that gets them noticed and actionable steps you can take right now to get your emails to resonate with your ideal client. Some of the talking points I go over in this episode include:
- The process of creating emails
- Why your subject line needs to pop
- The importance of nurturing your audience
- Making your emails truly interactive
Your email list is where you are going to nurture your people, share your authenticity, and stand out from your competitors. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Being a guest on a podcast is an amazing marketing tool to expand your reach. That’s why episode 37 of the VIP Access Podcast is about The Importance of Podcast Guesting!
If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.
**In this episode of VIP Access Podcast, I’m sharing the importance of being a guest on OPP – other people's podcasts and why you should add podcast guesting to your marketing plan.
Some of the talking points I go over in this episode include:**
- Why you should utilize other people's platforms
- The importance of building a know, like and trust factor with the audience
- Why being vulnerable and sharing your stories is crucial
- How to leave a great impression when you are a podcast guest
You now have all the tools you need to be an outstanding guest on a podcast. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me. And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways.
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Your business needs to have branding that helps it stand out in the crowd. That’s why episode 36 of the VIP Access Podcast is about Branding and Social Media!
If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 30-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.
In this episode of VIP Access Podcast, Cheale Villa, CEO of Visual Caffeine is sharing the importance of branding for your business and actionable steps you can take right now to begin building an audience on social media platforms. Some of the talking points Cheale and I go over in this episode include:
- What to do when you feel like you don't have a brand
- The right approach to social media
- How social media platform differs
- Which social media you should be on
You now have some amazing tools to begin building your own personal brand that truly shines online. And be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me. Don’t forget to subscribe, rate and review the podcast and tell me your key takeaways.
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Do you have a Facebook group? It's a fantastic lead generator and nurture system too. That’s why episode 35 of the VIP Access Podcast is about changing your business with a Facebook Group!
If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.
In this episode of VIP Access Podcast, I’m sharing the importance of having a Facebook group and actionable steps you can take right now to grow your own group. Some of the talking points I go over in this episode include:
- The importance of having a Facebook group for your business
- How to grow a Facebook group
- Why you should be selective about who joins your group
- Strategies to nurture your ideal clients within your group
Now that you have the tools to grow your own Facebook group, it's time to do it. And be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me. And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways.
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Email marketing is one of the best ways to keep your audience engaged with your business. And it's very much alive. That’s why episode 34 of the VIP Access Podcast is about Email Marketing!
If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 30-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.
In this episode of VIP Access Podcast, I’m sharing the importance of having an email list and actionable steps you can take right now to create your marketing strategy. Some of the talking points I go over in this episode include:
- Why you should be using email
- Will social media replace email marketing?
- The three C's of email marketing
- Why consistently sending emails is key
Having an email list is crucial for your business, and with these tips you will be ready to create your own. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Building your network through podcasts will help your business grow exponentially. That’s why episode 33 of the VIP Access Podcast is about Podcast Guesting!
If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 30-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.
In this episode of VIP Access Podcast, Margy Feldhuhn, co-owner of Interview Connections, is sharing the importance of being a guest on podcasts and actionable steps you can take right now to begin speaking on podcasts. Some of the talking points Margy and I go over in this episode include:
- What makes podcast booking agents crucial for your business
- The most important things about being a guest on a podcast
- How to feel comfortable investing in an agent
- Why podcasting is so amazing for the growth of your business
Expanding your network will allow for your business to reach new potential. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Coming up with brand new content ideas isn't always necessary if you take the right steps. That’s why episode 32 of the VIP Access Podcast is about Repurposing your Content!
In this episode of VIP Access Podcast, I’m sharing the importance of taking your old content and transforming it into something new and actionable steps you can take right now to begin repurposing your content. Some of the talking points I go over in this episode include:
- Repurposing for every social media platform
- Ways that you can turn old content into new content
- How to use video as a tool when repurposing old content
- When and where you should be posting content for your audience
These tips will guide you into creating amazing content without struggling to come up with new ideas. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Being inclusive in the workplace is vital for the health of your business as a whole. That’s why episode 31 of the VIP Access Podcast is about Diversity Inclusion!
In this episode of the VIP Access Podcast, Colleen James, Principal Consultant and CEO of Divonify, is sharing the importance of creating an inclusive environment in the workplace and actionable steps you can take right now to bring diversity to your brand. Some of the talking points Colleen and I go over in this episode include:
- How you may be excluding members of your workforce
- Ways that you can make your products/services more inclusive
- The importance of diversity within your business
- Mistakes to avoid when approaching diversity inclusion
It's time to educate yourself on diversity inclusion. These tips will allow to look at your business from a new perspective. And be sure to tune in to all the episodes to receive tons of practical tips on content marketing for your brand.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Building a brand that makes your business stand out is key. That’s why episode 30 of the VIP Access Podcast is about Branding Strategies!
In this episode of the VIP Access Podcast, Laura Meyer of JoyBrand Creative is sharing the importance of having a mission-driven brand and actionable steps you can take right now to begin building your personal mission statement. Some of the talking points Laura and I go over in this episode include:
- Why you should have a mission-driven brand
- What you can do if you haven't figured out your mission statement
- How to find your niche
- Building a legacy for your business
With these tips you are now ready to begin constructing a brand personalized to your business. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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You hold power as a woman in the business world. That’s why episode 29 of the VIP Access Podcast is about stepping into your power and eradicating the female recession.
In this episode of VIP Access Podcast, Marie Hale of AtRevenue is sharing about the fwd@rEvolution movement and actionable steps you can take right now to claim the potential you hold. Some of the talking points Marie and I go over in this episode include:
- What the female recession is
- Overcoming hardship as a business owner
- Taking your power within yourself and your business
- How to empower yourself
Reclaiming the power you hold as a female entrepreneur will allow you to reach that next step within your business. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Emails are an amazing tool to increase sales and keep your audience engaged. That’s why episode 28 of the VIP Access Podcast is about Email Etiquette!
In this episode of VIP Access, I’m sharing the importance of sending effective emails to your business community, and actionable steps you can take right now to start creating emails that resonate with your ideal client. Some of the talking points I go over in this episode include:
- The best time to send an email
- How often you should be sending emails
- The type of content can be included in an email
- Best practices and what to avoid
These tips will help you level up your email skills so that you can keep your audience interested and engaged. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Keeping your audience engaged while building a relationship is key. That’s why episode 27 of the VIP Access Podcast is about Captions that Convert and Connect!
In this episode of VIP Access Podcast, I’m sharing the importance of creating a well-structured caption and actionable steps you can take right now to begin writing your own. Some of the talking points I go over in this episode include:
- How to construct a caption that doesn't look like a sales pitch
- Repurposing past content into a caption
- Why you should lead your audience further to connect with you
- The importance of staying authentic and vulnerable
With these tips, you will be creating effective captions that grab your ideal clients' attention. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Showing up consistently for your audience is a crucial step in building your credibility. That’s why episode 26 of the VIP Access Podcast is about Creating Consistent Content!
In this episode of VIP Access Podcast, I’m sharing the importance of posting consistently for your viewers and actionable steps you can take right now to begin planning your content. Some of the talking points I go over in this episode include:
- How significant it is to consider SEO when posting content
- The importance of becoming a reliable figure for your audience
- Why you should be using a content calendar
- Tactics to help keep you consistent when posting content
Your business will grow once you develop a strategy for creating consistent content. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways.
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Being a podcaster can grow your business in a huge way. That’s why episode 25 of the VIP Access Podcast is about Podcasting!
In this episode of VIP Access Podcast, Tracy Hazzard is sharing the importance of podcasting and actionable steps you can take right now to begin planning a podcast of your own. Some of the talking points Tracy and I go over in this episode include:
- The longevity of podcasting
- Why staying consistent is crucial
- How far in advance you should be planning content
- Repurposing old content
These tips will get you started on the right path to launch your own podcast. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Taking the first steps to begin your business are the most important. That’s why episode 24 of the VIP Access Podcast is about The First Steps to Success!
In this episode of VIP Access Podcast, Speaker Olenka Cullinan, Founder of iStartFirst is sharing the importance of making that initial leap of faith and actionable steps you can take right now to find the courage to begin. Some of the talking points Olenka and I go over in this episode include:
- How to take the first steps within your business
- Helpful tips for those who may be afraid to start
- The importance of mindset
- Getting past fearful thoughts
With these tips you will be prepared to tackle all of the steps you need to take for your business to flourish. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
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Is your Content helping you land clients? Take the quiz to find out!
The stories you share with your audience can increase the exposure of your business substantially. That’s why episode 23 of the VIP Access Podcast is about Public Relations!
In this episode of VIP Access Podcast, Arden McLaughlin of Definita Publicity is sharing the importance of publicity for entrepreneurs and actionable steps you can take right now to start integrating PR into your marketing efforts. Some of the talking points Arden and I go over in this episode include:
- Public relations vs. marketing
- What a publicist can do for your business
- How everyone can share their own personal story with the proper techniques
- Where to focus your PR efforts for your business
A strategic approach to public relations can impact your business in a positive way. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
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Is your Content helping you land clients? Take the quiz to find out!
Being transparent with your audience through storytelling is crucial to getting your message across in a meaningful way. That’s why episode 21 of the VIP Access Podcast is about Storytelling in Marketing!
In this episode of VIP Access Podcast, Shea Kane of Storyseller is sharing the importance of storytelling as a business owner and actionable steps you can take right now to begin sharing your stories with your ideal clients. Some of the talking points Shea and I go over in this episode include:
- How an entrepreneur should present a story
- If there are certain stories that should not be shared
- The type of language that inspires others
- Tips for entrepreneurs who are intimidated to share their story
Sharing stories that reveal the face behind the brand will have a positive influence on your business. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
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Is your Content helping you land clients? Take the quiz to find out!
Anybody can advance their business with a strategic approach. That’s why episode 20 of the VIP Access Podcast is about Accelerating your Business!
In this episode of VIP Access Podcast, Shannon Procise is sharing the importance of publicity to accelerate your business and actionable steps you can take right now to get noticed. Some of the talking points Shannon and I go over in this episode include:
- Accelerating your business in any economy
- Publicity vs. Marketing
- How anyone can be newsworthy
- Where to begin if you have no previous experience with publicity
Your business can be taken to the next level with these incredible tips. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Is your Content helping you land clients? Take the quiz to find out!
It is possible for anyone to write a #1 bestselling book with proper skills and knowledge. That’s why episode 19 of the VIP Access Podcast is about Becoming a Number One Bestselling Author!
In this episode of VIP Access Podcast, Becky Norwood of Spotlight Publishing is sharing the importance of exchanging stories and experiences, and actionable steps you can take right now to write a book of your own. Some of the talking points Becky and I go over in this episode include:
- How to start writing a book
- How a book can be a great tool for growing your business
- Why sharing stories and experiences with your audience is so important
- Mistakes to avoid when writing a book
With these amazing tips you are now ready to start writing. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Building a strong system of operations for your business is critical when expanding your team. That’s why episode 18 of the VIP Access Podcast is about Scaling your Team the Right Way!
In this episode of VIP Access Podcast, Liz Illg of Liz Illg Consulting and Boutique Agency sharing the importance of a well built system of directions, and actionable steps you can take right now to begin expanding your team efficiently. Some of the talking points Liz and I go over in this episode include:
- Constructing standard operating procedures for your business
- How to stop micromanaging your team
- Why building a blueprint of your business operations is so valuable
- Building a team that will stick with you
Scaling a business can be overwhelming, but with these tips you can build a successful plan of action to do so. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Is your Content helping you land clients? Take the quiz to find out!
Having someone to guide you in the right direction is key when building your business. That’s why episode 17 of the VIP Access Podcast is about Mentoring and Coaching!
In this episode of VIP Access Podcast, I’m sharing the importance of Mentoring and Coaching and actionable steps you can take right now to find someone who is right for you. Some of the talking points I go over in this episode include:
- Coaching that works compared to coaching that doesn't
- How to find the right coach for you
- Mentor vs. Coach
- Getting past mental blocks when hiring a coach
Your business will flourish with the guidance of a mentor or coach. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Video creation plays a crucial role in attracting an audience to your business. That’s why episode 16 of the VIP Access Podcast is about Getting Started with Video!
In this episode of VIP Access Podcast, Nina Froriep of Clock Wise Productions, Inc. is sharing the importance of video as an entrepreneur and actionable steps you can take towards creating them at home. Some of the talking points Nina and I go over in this episode include:
- Where to start with video as a new entrepreneur
- What types of videos are binge-worthy
- The importance of closed captioning
- How to create a beautifully produced video on a mobile device
Doing video is a fantastic tool to boost your brand’s engagement. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Growing your network is a vital part of marketing your brand. That’s why episode 15 of the VIP Access Podcast is about Profitable Podcast Guesting!
In this episode of VIP Access Podcast, Kristin Molenaar of Yes Boss VA is sharing the importance of delegating as an entrepreneur and actionable steps you can take right now to not do all the work yourself. Some of the talking points Kristin and I go over in this episode include:
- Why business owners need to delegate
- How to make sure you don’t do all of the work yourself
- Why getting on a podcast is the greatest networking
- The profitability of relationships with podcast hosts
Being a guest on podcasts is a fantastic way to boost your brand’s visibility. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Online courses are a tried and true way to grow your business. That’s why episode 14 of the VIP Access Podcast is about creating a profitable course!
In this episode of VIP Access Podcast, Donna Ashton is sharing the details of building a profitable course and actionable steps you can take right now to begin to create the online course you’ve always dreamed of. Some of the talking points Donna and I go over in this episode include:
- How to work less and make more
- Selling a profitable course online
- The importance of building your online community
- How to do market research the right way
Find out if you're on track to create an online course. Take the Create Your Course Quiz now.
And when you’re ready to start marketing the course, we have lots of resources right here! So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Every business owner needs a crystal-clear vision. That’s why episode 13 of the VIP Access Podcast is about Identifying your vision and purpose!
In this episode of VIP Access Podcast, Carey Conley is sharing why writing down your vision and goals yields success for entrepreneurs and actionable steps you can take right now to move the needle on your business. Some of the talking points Carey and I go over in this episode include:
- Why entrepreneurs need to have a clear vision
- The importance of setting goals
- How hiring a coach is the right move
- Getting to know your zone of genius
Get access to Carey's free masterclass by Texting GUIDE to 26786.
When you get your vision on paper, your plan is there for you to follow. Then you can start implementing your marketing strategy and skyrocket your visibility! So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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You keep hearing the word engagement, but do you know what it is and why you need it? That’s why episode 12 of the VIP Access Podcast is about Getting Engagement for Your Brand!
In this episode of VIP Access Podcast, I’m sharing the importance of engagement with your content and actionable steps you can take right now to grow your connections online. Some of the talking points I go over in this episode include:
- What engagement looks like on different platforms
- The reason your brand needs engagement
- How to grow your network without leaving your house
- Tips to get engagement on your posts and emails
Now that you’re ready to go out there and start engaging with your followers and email subscribers, be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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It’s time to stop viewing sales as uncomfortable or slimy. That’s why episode 11 of the VIP Access Podcast is about Tackling the Sales Conversation!
In this episode of VIP Access Podcast, Jan Janzen is sharing the importance of perfecting the sales covo and actionable steps you can take right now to get over the scaries. Some of the talking points Jan and I go over in this episode include:
- How sales is about mindset
- The mistakes entrepreneurs make in the sales conversation
- Why sales is the lifeblood of your business
- All about the money conversation
To find out what your sales type personality is, click here.
Sales is a vital part of every entrepreneur’s growth strategy. When you master sales and marketing, the sky is truly the limit. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Have you been thinking about writing a book but you’re just not sure what it takes? That’s why episode 10 of the VIP Access Podcast is about Publishing a Bestselling Book!
In this episode of VIP Access Podcast, Melanie Johnson of Elite Online Publishing is sharing the importance of writing a book to help market your business and actionable steps you can take right now to get published. Some of the talking points Melanie and I go over in this episode include:
- How to become a best-selling author
- Why you need a book
- Why you shouldn’t be focused on royalties
- How marketing works when you publish a book
Writing a book is a fantastic way to grow your visibility and marketing reach. It’s just one of the great tools you can have in your arsenal as an entrepreneur. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Networking is a key component to growing your brand’s visibility. That’s why episode 9 of the VIP Access Podcast is about Networking for Success!
In this episode of the VIP Access Podcast, Agathe Daskalides of Network 2 Network is sharing the importance of networking and actionable steps you can take right now to increase your relationship capital. Some of the talking points Agathe and I go over in this episode include:
- How to break the ice effectively
- Why you don’t have to be an extrovert to master networking
- How to prepare your introduction
- The tricks to being memorable
Networking is about creating relationships and serving others. When you create authentic connections, you grow your reach exponentially. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
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Your website is your brand's online credibility. That’s why episode 8 of the VIP Access Podcast is about Why Every Business Needs a Website!
In this episode of VIP Access Podcast, Chris Majernik of Green Bag Designs is sharing the importance of website design and actionable steps you can take right now to improve your site.
Some of the talking points Chris and I go over in this episode include:
- Why you truly need a website
- Design elements of a great site
- Website conversions
- Different website platforms available
A great website that’s set up correctly will help you attract and convert leads and get the online attention your business deserves. It’s just one of the many important elements your brand needs. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
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Why Every Business Needs a Website
"Everything you want is on the other side of fear."
– Jack Canfield
That’s why episode 07 of the VIP Access Podcast is about Breaking Through Fear in Email Marketing!
In this episode of VIP Access, I’m sharing how to push through fear to get what you want in your business and actionable steps you can take right now to start sending those emails. Some of the talking points I go over in this episode include:
- Creating a purpose behind every email that you send
- How to get over the fear of being judged
- Why subscriber numbers aren't what you think
- Crafting a good subject line
- Why mistakes are not the end of the world
You deserve to overcome anything standing in your way of effective content marketing. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
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As women entrepreneurs, we often have to conquer negative thoughts we tell ourselves that threaten to keep us and our business stagnant. That’s why episode 06 of the VIP Access Podcast is about Confidence and Competence as an Entrepreneur!
In this episode of VIP Access Podcast, Megan Johnson is sharing the importance of breaking through negativity and actionable steps you can take right now to start thinking like the CEO of your business and your life. Some of the talking points Megan and I go over in this episode include:
- Finding confidence and competence as an entrepreneur
- The stories we tell ourselves vs. reality
- How to think like a business owner
- Crafting your message
When you start to trust and believe in your abilities as an entrepreneur, the sky's the limit. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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When you're an entrepreneur, you often find yourself on an emotional rollercoaster. That’s why episode 5 of the VIP Access Podcast is about Imposter Syndrome and how to deal with it.
In this episode of VIP Access Podcast, I’m sharing my experience with Imposter Syndrome and actionable steps you can take right now to deal with it and try to move past it. Some of the talking points I go over in this episode include:
- That you're not alone in feeling this way
- Tips to change your mindset
- Ways to prove to yourself you're not an imposter
You deserve to get past imposter syndrome so you can keep showing up with your unique and amazing talents. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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Speaking on stages is a fantastic way to get your message out to the world. That’s why episode 04 of VIP Access Podcast is about Busting The Myths of Public Speaking!
In this episode of VIP Access Podcast, Margaret Watts Romney is sharing the importance of speaking on stages and actionable steps you can take right now to craft your message. Some of the talking points Margaret and I go over in this episode include:
- Speaking is leadership
- How to use time to your benefit
- Getting over the fear of speaking
- Tips for becoming a public speaker
Public speaking is an incredible tool for entrepreneurs to share their stories, develop confidence, and reach new audiences worldwide. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
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We all know how important growing our email list is. Or do we? That’s why episode 03 of the VIP Access Podcast is about growing your email list!
In this episode of the VIP Access Podcast, I’m sharing the importance of growing your email list and actionable steps you can take right now to get more ideal clients on your list right away. Some of the talking points I go over in this episode include:
- Celebrating your email list should happen from the beginning, not just when you hit big numbers
- Ways you can grow your email list
- Using networking events to connect with new people and how to ethically add them to your list
I know you can do this and I believe in you. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
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Are you struggling to get in front of a camera to share your brand message? In this episode of the VIP Access Podcast, Karianne Munstedt is sharing how to use photography to share your brand message.
Karianne Munstedt is an artist and a nurturer, fiercely motivated by using my talents to make women feel confident, empowered, and whole.
Some of the talking points Karianne Munstedt and I go over in this episode include:
- How important it is to use photography to “speak” your message
- Overcoming imposter syndrome as a woman in business
- What makes a great photo. It probably isn’t what you’d initially think
Let’s kick that imposter syndrome to the curb and take the photos! Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
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If you don’t have your brand message honed and fine-tuned, you are going to have a lot of trouble moving your business forward. That’s why episode 01 of the VIP Access Podcast is about crafting your brand message!
In this episode of the VIP Access Podcast, I’m sharing the importance of crafting that brand message and actionable steps you can take right now to get clear so you can translate that to your customers and team. Some of the talking points I go over in this episode include:
- How to come up with your brand message.
- Why trying to sell to everyone means you actually don’t sell to anyone.
- That it’s not the best product/service that wins. It’s the best-known product/service.
Your message really is what counts. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
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Welcome to VIP Access: Marketing Tips and Strategies for Powerful Women in Business
In this episode of VIP Access, I’m sharing a few key things you can expect from my podcast.
- What kind of conversations you'll be able to listen in on.
- How my journey to entrepreneurship
- and more...
Be sure to tune in to all the episodes to receive tons of practical tips on marketing your business and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
CONNECT WITH MELANIE HERSCHORN:
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Work with Melanie!