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What happens when a husband starts growing a beard and can't find quality products he actually likes?

For Megan "The Princess" Gray and her husband Colin "The Wizard" Gray, that simple problem sparked the creation of Fable Beard Co. and eventually Fable Beauty—two story-driven brands that have grown from a garage startup into a thriving multi-million-dollar company.

In this episode of Call Me CEO, Camille sits down with Megan and Colin to discuss entrepreneurship, marriage, motherhood, leadership, and what it really takes to build a business from scratch. Megan shares her experience as a female founder leading a company in a traditionally male-dominated industry, while Colin reveals how creativity and storytelling became the secret ingredient behind Fable's passionate customer community.

Together, they discuss how they bootstrapped their business, learned Facebook advertising themselves, manufactured products from their garage, and eventually expanded into a 10,000-square-foot facility while raising three children.

If you've ever wondered whether you can build a successful business without sacrificing your family, this episode will leave you inspired to think bigger.

In This Episode You'll Learn:

• How Fable Beard Co. started from a personal need and became a national brand
• The storytelling strategy that transformed ordinary grooming products into collectible experiences
• What it's like running a business with your spouse
• How Megan navigates leadership as a woman in a male-dominated industry
• The challenges and rewards of bootstrapping a company from the ground up
• Why community building has been critical to Fable's growth
• Lessons learned from making only $7,000 in their first year
• How they scaled to millions in annual revenue and earned spots on the Inc. 5000 list
• Their approach to balancing business ownership and parenting
• Marketing strategies that helped fuel growth through Facebook, Meta, Google, and organic content

Key Takeaway

"You don't need permission to lead. Whether you're building a company, raising a family, or doing both at the same time, confidence grows through action."

Connect with Megan Gray & Fable

Instagram:

• @fablebeautybytheprincess
• @fablebeardco
• @theprincessfbc

Websites:

• FableBeauty.com
• FableBeardCo.com

Connect with Camille:

• Instagram: @CamilleWalker.co
• Podcast: @CallMeCEOPodcast

Try the 5-minute routine tomorrow and tag @CallMeCEOPodcast on Instagram with your biggest takeaway.

Schedule a free discovery call with Camille!

https://calendly.com/callmeceopodcast/discovery-call-with-camille