Do you want to know how an insurance company innovated its business process and business model through structured ideation? What is a better alternative to brainstorming and how do you do that?

Find more about this and then some as I discuss ideation techniques with this week's guest Bryan Mattimore.

We talk about:

• The seven creative mindsets.
• What’s the difference between a brainstorming session and an ideation session?
• The seven ideation techniques and which one works better.
• A story of an insurance company that innovated its business process and business model through structured ideation.
• A few tips to get better at ideation.

Bryan W. Mattimore is Cofounder and "Chief Idea Guy" of the Growth Engine Company, a twenty-year-old innovation and creativity training agency based in Westport. Bryan has managed over two hundred successful innovation projects in his marketing consulting career, leading to over $3 billion in new sales for one-third of the Fortune 100 companies.

Bryan’s three best-selling books on ideation and innovation process include Idea Stormers, How to Lead and Inspire Creative Breakthroughs, and 21 Days to a Big Idea. A cum laude graduate of Dartmouth with a major in psychology, he is also an innovation and marketing instructor for Caltech.

About the Podcast:ICT Podcast all about innovation, communication, and technology – a few key areas that are super important in today’s world.

If you want to know what it takes to be a better innovator, better communicator, and leverage technology to make this world a better place, please subscribe. Every week, I bring new perspectives, ideas, tips, and techniques so that you can improve all these aspects of your life.

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