Amanda Natividad is the Vice President of Marketing for audience research startup, SparkToro. In her career, she has managed B2B and B2C marketing teams across SaaS, Consumer Packaged Goods, and on the agency side. Amanda created Fitbit’s B2B content program and helped build their B2B marketing team. She is also a contributor for Adweek, a former journalist, and for good measure, she’s also a Le Cordon Bleu-trained chef. Here are a few of the topics we’ll discuss on this episode of Long Story Short:

• Amanda’s Zero Click Content framework and how you can put it in place today
• How to leverage different use cases for audience research
• Why you need to lead with your best stuff and optimize for impressions
• How the content marketing game has changed
• The critical mindset shift for companies to win in content marketing today
• How the 3-person team at SparkToro can operate like a team of 10

Resources:

Lost and Founder by Rand Fishkin

Out on the Wire by Jessica Abel

Nonviolent Communication by Marshall Rosenburg

Doing Content Right by Steph Smith

Landing Page Copywriting Mastery by Jeremy Moser

Swipe Files

Connect with Amanda:

Twitter

LinkedIn

Connect with Jeff:

LinkedIn

Connect with Sirkin Research:

Website

Twitter

Instagram

LinkedIn