Long Story Short is now the Sirkin Research Podcast. Jeff introduces Victoria Gamlen as permanent co-host of the show going forward. Victoria turns the tables and interviews Jeff about his career - what led to the founding of Sirkin Research, their positioning, and breakdowns of a few case studies. Here are a few other topics discussed:
- What is demand research and how is it different from market research?
- How to create content for the entire customer journey from original research
- Why 80% of the business value comes from the last mile of getting to know your buyers
- How a subtle change in product name led to a 5x increase in natural search traffic and a $200M exit for FamilyWize
- How Sirkin Research helped Trustpilot prove their value proposition and reach IPO
- Crafting targeted messaging to multiple personas and buyer roles
- Which 3 late 90’s/early 2000’s rap artists Jeff would invite to dinner
Connect with the hosts:
Victoria Gamlen on LinkedIn
Jeff Sirkin on LinkedIn