Tyler is VP Marketing at Vidyard, host of a variety of online shows and podcasts for marketing and sales professionals, co-author of The Visual Sale, and a proud father of four. He's spent the last 8 years immersed in the world of video for B2B marketing and sales, and the evolution of modern content marketing and demand generation programs. Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- How the changing expectations of audiences led to the rise in video marketing
- Filling a shift in audience needs by creating educational video content
- The key to standing out in your sales strategy
- Allowing customers to self-serve into the buyer’s journey
- Creating a friction free buying and engagement experience for your customers
- Using video as an essential part of your content strategy
- Learning directly from your market to create inbound opportunities
- The importance of audience engagement to gauge how your content is working
- Having empathy for your audience and creating content that resonates with them
Resources:
The Visual Sale
SalesFeed
Content Inc.
The Catalyst
Connect with Tyler:
Connect with the Host:
Jeff Sirkin on LinkedIn
Connect with Sirkin Research:
Website