AJ Dopwell has over 15 years of pharmaceutical, marketing and advertising experience. He’s proven his talent time and time again in developing cross-channel marketing & communications strategies and is skilled in the art (and science) of crafting innovative marketing solutions in complex and highly regulated industries. Here are a few of the topics we’ll discuss on this episode of the Long Story Short:
- Why AJ chose to work in pharma and how he became firmly established in this world
- How it’s possible to craft innovative marketing solutions in highly regulated industries such as pharma
- The importance of providing value and to work backwards from your audience
- How best to identify end-users' needs and desires
- The differences between working at an agency and on the client side
- How global teams work within the pharma industry
- The positive effects COVID-19 has had on the way business is done
- AJ’s advice on how to break into the advertising and marketing industry
Connecting with AJ:
Connecting with the Hosts:
- Jeff Sirkin on LinkedIn
- Sophia Gordon on LinkedIn