When North Star started, we initially resisted requests to create persuasive copy for our clients, because we didn’t know how to write it without feeling a bit...skeezy. 

Part of the reason we felt hesitant was because we didn’t have a structure, and we certainly didn’t want to sound like used car salespeople. And then Marie discovered Amy Hoy and Alex Hillman's formula called PDF: Pain Dream Fix.

In this episode, Jessi and Marie will discuss applying those three components to persuasive copy.