Sometimes where you end up is not what you expected. April Albert, owner of Four Feathers Boutique, joins hosts Don Sherman and Ebony Clemons-Ajibolade to share how she unexpectedly pivoted from eCommerce to having her own storefront. On this episode we discuss:

• Humble beginnings: starting out with 3 tank tops and a pair of leggings in the basement
• The April synergy
• The unique story behind the business name
• Striving to allow women to be active, comfortable and fashionable
• Social media marketing is everything
• Making live videos and being 100% authentic
• Being present in the business and connecting with customers
• Dreaming big picture about the future and setting goals through a vision board
• Being willing to pivot
• Creating her own app for her business
• The challenge of finances: cash flow, profit, etc.
• Tagging on social media is the new “word of mouth”
• Unwinding with weightlifting, wine and family time

Learn more about Four Feathers Boutique:

https://www.4feathersboutique.com

316-413-6012

Facebook Profile

Instagram Profile

Shopping App

Four Feathers in the premier Midwest boutique for women’s trendy boutique clothing, carrying items that combine comfort and style. Jewelry, gifts, shoes and other accessories are also found at the location in Goddard, Kansas.

April utilizes social media (Facebook Live and contests) and her own shopping app to expand her audience. She’s also way ahead of the latest trends. Check out new items like a java sock on her Facebook page.

Other Resources:

Good Day Kansas (article/video)

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