This is part 1 of my conversation with George Roberts, George is an apartment owner and a Principal at Horizon Multifamily, which is focused on value-add opportunities in Central Florida. He is the founder of Walnut Grove Homes, an upscale residential construction company based in Troy, Michigan, which reached seven-figure status in 2021. He hosts “The Foundery – Where Leaders are Forged Daily!”, a daily podcast devoted to entrepreneurs focused on syndication as well as both active and passive multifamily real estate investment.

In this episode, George shares his story as an investor, landlord, and a podcaster. He talks about the importance of having a good work-life balance, how being a PhD can help you be successful in real estate, and the importance of having a strong determination to succeed. George is a great example of someone who has succeeded in real estate despite having a challenging academic background. He offers advice to others who may feel like they don’t belong in the real estate industry, and encourages listeners to find their tribe and pursue their dreams.

[00:01 - 03:55] The Importance of Having a Strong Discipline In Real Estate Investing

• George talks about the importance of having strong discipline when it comes to real estate investing, and how it’s different than other types of leadership

• He started off as an accidental landlord when he bought a home during the housing crisis

• His father encouraged him to become a landlord, and he has been successful for over a decade

[03:56 - 15:59] Succeed In Real Estate Investing Despite The Lack of Knowledge

• George discusses the unique leadership style of entrepreneurship, which is more demanding than corporate leadership
• He discusses the book, “How to Win Friends and Influence People by Dale Carnegie”
• He explains that people only do what they find pleasurable, and when they condition themselves to have those times, they can handle the ups and downs better
  • One of the simplest ways to distinguish yourself is to remember people’s names and pronounce them properly
  • People are more open to being understanding of others when their names are remembered

[16:00 - 23:49] Closing Segment

• George explains the concept of network science

• This key concept is used to understand how networks function, and how they are related to each

• The hub and spoke model, describes how a network is divided into two groups: hubs and spokes

• George invites us to visit his website: https://www.horizonmultifamily.com/

Tweetable Quotes:

“Doing something 90% is the worst use of time, right? You're going to fail. You did 90% of the work, and you're going to fail. Doing something 110% is the best use of time. Just add another 10% and all of a sudden you have separated yourself from the crowd.” – George Roberts

“If you don't find people interesting, it's because you're just not taking the time.” – George Roberts

Connect with George through his website, Facebook, LinkedIn, and Twitter!

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