In this episode, we were joined by Rebecca Nerad (VP of Customer Success at E2Open) to discuss how to set up a Customer Advisory Board that leaders actually want to be a part of. Rebecca runs Customer Advisory Boards in a programmatic way, which leads to better engagement and more value added than most CABs. 
Best practices for a successful CAB: 1. Create space for conversation and feedback. 2. Be intentional about who to involve — both internally and externally. 3. Share a clear vision for your solution and industry. 4. Act on feedback by improving your product and showing the benefits of participation. 5. Most importantly, customers want to know their voices are heard by people who can actually make decisions.

Resources: * Follow Rebecca on LinkedInand Twitter * Check out her Customer Success reading list * Read Rebecca’s advice for CSMs