Five-letter puzzle Wordle has become a global sharing sensation. But why is it so addictive? And what is it doing to your brain? And what does it tell us about our culture? Hosts: Matt Armitage & Richard Bradbury  Produced: Richard Bradbury for https://www.bfm.my (BFM89.9) Follow us: http://www.kulturpop.com/ (www.kulturpop.com) https://www.instagram.com/kulturpop/ (https://www.instagram.com/kulturpop/)  https://twitter.com/kulturmatt (https://twitter.com/kulturmatt) Episode Sources:  https://www.inverse.com/gaming/is-wordle-good-for-your-brain (https://www.inverse.com/gaming/is-wordle-good-for-your-brain) https://theconversation.com/the-wordle-craze-why-do-we-love-puzzles-and-are-they-good-for-our-brains-175227 (https://theconversation.com/the-wordle-craze-why-do-we-love-puzzles-and-are-they-good-for-our-brains-175227) https://www.insider.com/wordle-game-viral-experts-psychology-sharing-twitter-2022-1 (https://www.insider.com/wordle-game-viral-experts-psychology-sharing-twitter-2022-1) https://www.pbs.org/newshour/arts/why-do-we-love-puzzles-like-wordle-and-are-they-good-for-our-brains (https://www.pbs.org/newshour/arts/why-do-we-love-puzzles-like-wordle-and-are-they-good-for-our-brains) https://www.vox.com/culture/22891192/wordle-game-what-is-wordle-why-is-it-so-popular-how-to-play (https://www.vox.com/culture/22891192/wordle-game-what-is-wordle-why-is-it-so-popular-how-to-play) https://www.cnet.com/how-to/wordle-explained-what-you-need-to-know-about-the-viral-word-game/ (https://www.cnet.com/how-to/wordle-explained-what-you-need-to-know-about-the-viral-word-game/) https://slate.com/culture/2022/01/wordle-game-creator-wardle-twitter-scores-strategy-stats.html (https://slate.com/culture/2022/01/wordle-game-creator-wardle-twitter-scores-strategy-stats.html) https://www.theguardian.com/commentisfree/2022/jan/11/secret-winning-wordle-word-game (https://www.theguardian.com/commentisfree/2022/jan/11/secret-winning-wordle-word-game) https://www.sciencefriday.com/segments/why-we-love-wordle/ (https://www.sciencefriday.com/segments/why-we-love-wordle/) https://www.smithsonianmag.com/smart-news/heres-why-the-word-game-wordle-went-viral-180979439/ (https://www.smithsonianmag.com/smart-news/heres-why-the-word-game-wordle-went-viral-180979439/) https://medium.com/@tglaiel/the-mathematically-optimal-first-guess-in-wordle-cbcb03c19b0a (https://medium.com/@tglaiel/the-mathematically-optimal-first-guess-in-wordle-cbcb03c19b0a) https://www.washingtonpost.com/nation/2022/02/10/wordle-80-year-old-illinois-woman-kidnapped/ (https://www.washingtonpost.com/nation/2022/02/10/wordle-80-year-old-illinois-woman-kidnapped/) https://www.independent.co.uk/life-style/wordle-best-starting-word-tips-b2016285.html (https://www.independent.co.uk/life-style/wordle-best-starting-word-tips-b2016285.html) Watch: https://www.youtube.com/watch?v=v68zYyaEmEA (https://www.youtube.com/watch?v=v68zYyaEmEA) Listen: The music that made this episode:  Image Credit: Image by Kean WalmsleyEpisode Sources:  https://www.inverse.com/gaming/is-wordle-good-for-your-brain (https://www.inverse.com/gaming/is-wordle-good-for-your-brain) https://theconversation.com/the-wordle-craze-why-do-we-love-puzzles-and-are-they-good-for-our-brains-175227 (https://theconversation.com/the-wordle-craze-why-do-we-love-puzzles-and-are-they-good-for-our-brains-175227) https://www.insider.com/wordle-game-viral-experts-psychology-sharing-twitter-2022-1 (https://www.insider.com/wordle-game-viral-experts-psychology-sharing-twitter-2022-1) https://www.pbs.org/newshour/arts/why-do-we-love-puzzles-like-wordle-and-are-they-good-for-our-brains (https://www.pbs.org/newshour/arts/why-do-we-love-puzzles-like-wordle-and-are-they-good-for-our-brains) https://www.vox.com/culture/22891192/wordle-game-what-is-wordle-why-is-it-so-popular-how-to-play (https://www.vox.com/culture/22891192/wordle-game-what-is-wordle-why-is-it-so-popular-how-to-play)