Chelsea Peitz joins Matt Lionetti and The Broke Agent to discuss how to set up the perfect Instagram profile, how to optimize the only two searchable fields, how to crush Instagram Stories, how to find your niche, and what agents should be doing on Instagram Live.
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Matt Lionetti: https://www.instagram.com/matt.lionetti/
The Broke Agent: https://www.instagram.com/thebrokeagent/
Chelsea Peitz: https://www.instagram.com/chelsea.peitz/
Listen and Subscribe:
Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792
Timestamps:
00:00–00:23 Intro
01:56 Why your bio is critical and what to put in there
06:19 The only two searchable fields
13:44 Why to add cover photos to Reels
16:29 What to put in the highlights section
17:32 Why you need a call to action in your bio
20:25 Personality is the number one thing
22:01 How do you find people’s niche?
27:50 Leaning into your imperfections
39:38 Subscriptions on Instagram: yes/no and how?
48:41 The collab feature, is it useful?
51:59 The secret sauce is Stories
54:25 What should agents be doing on live?