Meet Patrick Morrison - a trained artist, turned branding and graphic design consultant, turned chief of Everything at Furious Goose - a luxury silk scarf and accessories fashion brand.

Over the last five-plus years of growing his business and even personal brand, he has mastered the light-hearted approach to growing a brand and found a happy medium of working hard and enjoying the success and opportunities that come as a result of his hard work even harder.

Episode Notes In this episode discover:

• What made Patrick launch his brand and why he chose scarves;
• Why he manufactures in the UK and how this helped him launch and grow his brand;
• What manufacturing challenges he experienced and how he manages the manufacturing process;
• What is his sales model and how he is building his luxury accessories fashion brand
• How he has used the wholesale retail method as a strategy to grow his business
• Why PR is challenging "nut to crack"
• How to network and build relationships strategically
• What he will do differently if he started all over again
• What was the biggest mistake he made that he wouldn’t make again
• The importance of having your brand coherent across all touchpoints and the role it plays in advertising

Resources: Connect with Patrick and discover the Furious Goose luxury accessories fashion brand:

Website: https://furiousgoose.co.uk/ Instagram: @furiousgoose

About the Podcast Host:

If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here

Dessy is the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands.

Contact Method: Fashion Insiders & Co official website: http://fashioninsiders.co/ Instagram: @fashioninsidersco

Discover more great content on our YouTube channel.

If you enjoyed this episode, please leave us a star rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you.

To submit any questions or get in touch with topic suggestions, write to us at podcast@fashioninsiders.co