How to be deliberate about innovation: its application, structure and measurement in your business, and why it’s so hard to get right. Does open innovation hold the key to the future? Joe Trainor speaks to Tom Winstanley, chief technology officer and head of new ventures at NTT DATA UK, and Elvin Turner, associate Professor of Entrepreneurship and author of https://www.amazon.co.uk/Less-Zombie-Transform-innovation-digitization/dp/0857088203/ref=asc_df_0857088203/?tag=googshopuk-21&linkCode=df0&hvadid=420598960074&hvpos=&hvnetw=g&hvrand=777637405057801894&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9046005&hvtargid=pla-884908400530&psc=1&th=1&psc=1&tag=&ref=&adgrpid=96082796546&hvpone=&hvptwo=&hvadid=420598960074&hvpos=&hvnetw=g&hvrand=777637405057801894&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9046005&hvtargid=pla-884908400530 (Be Less Zombie). This is the first of two podcasts from the latest edition of the CXO Magazine, on the theme of Innovation Without Boundaries. For more deep dives into the issues facing today’s corporate leaders, visit http://cxomag.com/ (cxomag.com)