We sat down with Jeff Hudson, the Chief Integrations Officer of The Coupon Bureau and Eddy Watson the founder and president of Qples by Fobi to talk about one of the largest & most expansive pilot programs for 8112 Universal Digital Coupons that Fobi is involved with. This trial signals the impending start of a significant improvement in the user journey for redeeming coupons, in campaign attribution for CPG Brands and for Retailers to be compensated more quickly.