In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Rich Himsworth, Founder & CEO of Salesfire, an intelligent conversion rate optimisation solution.

They discuss their fundraising journeys, the unpredictable route of product development, AI-powered search, SaaS tools that enable merchants to manage their own services, taking control from agencies, and the new affiliate wave.

**Episode links:

Rich Himsworth:*LinkedIn* Callum McKeefery:*LinkedInTwitter Show notes:SalesfireBigCommerceTriple WhaleChatGPTHubspot FlywheelSalesfire Trends (TrendDesk)KlaviyoCrossNetSimilarWebMercia Books:Steve Jobs: The Exclusive Biography* REVIEWS.io** is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:

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